• http://twitter.com/LRTGraphics LRT Graphics

    I can’t help but respond with “Duh”. Decent article for those who have no clue, but would have thought this article would be full of less obvious advice.

  • Dave Lauretti

    Once again another awesome article from Jordan…All I can offer is thanks again Jordan so you know your work goes appreciated.

  • http://www.ExpanDigital.com/ ExpanDigital

    It’s logical that traditional content and social media are beginning to overlap. I definitely notice much more engagement on social media sites rather than traditional blog-style commenting.

  • http://twitter.com/CoffyGroup Coffy Group

    It’s good to be reminded of these core principles to allow improvement for social media strategy. Given that we are in a rapidly changing digital world, it’s easy to lose track of set goals what with the outpouring of new and fancier products and schemes. Your strategy is just that – yours; find your strengths, acknowledge your weaknesses and remember to always aim in providing value for your audience. Thanks for this great post, Jordan.

  • http://www.jordankasteler.com/ Jordan Kasteler

    Thank you for your comment. Glad you enjoyed the post!

  • http://www.jordankasteler.com/ Jordan Kasteler

    Precisely. Thanks for sharing the resource, Doug :)

  • http://www.jordankasteler.com/ Jordan Kasteler

    Indeed! Thanks for commenting

  • http://www.jordankasteler.com/ Jordan Kasteler

    That means a lot. Thanks a bunch, Dave :)

  • http://www.facebook.com/sarah.ware SARAH WARE

    “Let’s face it: your audience’s attention spans aren’t getting any longer. Microcontent isn’t a new trend or a fad. It’s the future.” — LOVE the Markerly mention — now you need Markerly so that I can share this!

  • http://alexwebmaster.com/ Alex Garrido

    Great insight. Thanks Jordan

  • http://www.jordankasteler.com/ Jordan Kasteler


  • http://www.jordankasteler.com/ Jordan Kasteler

    Thank you!

  • http://www.jordankasteler.com/ Jordan Kasteler

    It’s pretty obvious to most but not to all. Thanks for the comment!

  • http://www.jordankasteler.com/ Jordan Kasteler

    Right. But that’s not the case for everyone.

  • http://alexwebmaster.com/ Alex Garrido

    So you work for PETA! awesome! you rock! Hey do you have any thoughts about Rebel Mouse? I know you said that social is important but do you think we should invest time in that social channel? I just would love your opinion on the subject.

  • http://twitter.com/LocalSearchHQ Local Search HQ

    Every business needs interact with social networking sites like Facebook, Linkedin, Twitter, Youtube and many more to increase the exposure of the company. Social media is done to impress human being so for that we need to write impressive content.

  • http://www.globalcopywriting.com/ globalcopywrite

    My only comment is I don’t believe anyone should have a social media strategy. It is, in fact, a component of an overall content strategy. It’s what you’re saying here in an indirect way. Thanks for this post. I’m sharing.

  • http://www.seobooklab.com/ Ram Babu SEO

    thanks Doug, yes he is excellent i have read many of his guide.