Yahoo Does Deals With Cars.com, CNBC, Renews Deal With InfoSpace
Dec 12, 2007 at 9:55am ET by Greg Sterling
Yahoo Autos has swapped out previous partner, AutoTrader, and replaced it with a broader editorial content and listings deal from newspaper-owned Cars.com. It’s unclear whether Yahoo’s embrace of the newspaper industry had anything to do with the deal. But it promises more content and listings on the site and apparently “marks the first time new car listings will be available on Yahoo Autos.”
Separately, Yahoo said that it will begin offering news and video content from CNBC.com. The relationship attempts to keep Yahoo’s popular finance site a step ahead of new and improved rivals like AOL Money & Finance. Next month, the company is also scheduled to launch TechTicker, an online video program dedicated to the technology segment of the market.
Finally, InfoSpace has renewed its deal with Yahoo, in which Yahoo provides paid links to InfoSpace.
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