Yahoo Serves 5 Million Streams Of Michael Jackson Memorial, Most In Yahoo History

Our love affair with celebrity continues, as evidenced by news today from Yahoo that it served about five million streams of the Michael Jackson Memorial ceremony. That makes it the most streamed event in Yahoo’s history, surpassing the inauguration of President Obama in January, when Yahoo served 1.8 million streams.

While watching the event online, many viewers were also searching for information about the people involved. People not watching a live stream were looking for videos of what they missed. Yahoo says it saw spikes in searches for

  • Elvis Presley’s funeral
  • the casket company that made Michael Jackson’s casket
  • Jackson’s daughter, Paris, and video of her speaking
  • Brooke Shields and video of her eulogy
  • names such as Pastor Luscious Smith, Reverend Al Sharpton, and Shaheen Jafargholi, along with other Jackson family members and friends

Most of the searches listed on Google Trends are also Jackson-related, and many mirror the types of queries Yahoo reported. A Google News spokesperson says search activity today was “significant, but not to the same extent we experienced the day he passed.”

Meanwhile, a Facebook spokesperson says there was plenty of interest in the Jackson ceremony there, too, but not as much as during the Obama inauguration. There were about 800,000 status updates related to the live coverage of today’s memorial, far less than the 1.8 million status updates on inauguration day with the word “Obama.” Facebook points out, though, that the inauguration was widely publicized for months – much longer than the Michael Jackson ceremony today.

Related Topics: Channel: Video | Facebook | Google: Web Search | Stats: Search Behavior | Yahoo: Search | Yahoo: Video

Sponsored


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide