Yahoo Rolls Out New SERP, Will People Notice?

In the wake of the firing of Yahoo CEO Carol Bartz and amid the growing speculation surrounding a possible sale of the company, work continues for the Yahoo rank and file. (The employees must have a kind of PTSD.) But in the spirit of “life goes on,” Yahoo search engineers announced that the company is introducing improved SERPs.

The offer a somewhat cleaner design, with tabs showing related content and navigational filters that allow sorting by date and related searches.

All the changes discussed in the Yahoo Blog post aren’t live for me but they appear to be generally incremental or modest improvements. Most of the changes appear designed to provide suggestions for related searches and generate additional search volume accordingly.

Last month comScore reported that Yahoo’s US market share had grown by 0.2 percent. It’s basically “stable” or “stuck,” depending on your preference.

Bartz’s legacy is cost containment; and her chief “accomplishment” is the Microsoft search deal, which Wall Street wanted but which sent lots of engineering talent out the door. While the search alliance has generally been good for Microsoft it has not yielded the anticipated dividends (literally and figuratively) for Yahoo.

Related Topics: Channel: Industry | Yahoo: Business Issues | Yahoo: Employees | Yahoo: Search

Sponsored


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide