• demib

    I don’t use Yahoo ads anymore and I recommend everyone to stay away too. The terms are just NOT acceptable!

  • Winooski

    “Ultimately, the main problem with Yahoo’s new Terms and Conditions is the fact that it’s opt-in; you have to ask Yahoo not to make changes to your account.”

    Shouldn’t that be “opt-out”? Anything that will only exclude a user from a service if the user takes an action is opt-out:

    http://en.wiktionary.org/wiki/opt_in

    http://en.wiktionary.org/wiki/opt_out

  • Matt McGee

    Thx Winooski — I rewrote that sentence about four times in different ways and didn’t change it to opt-out. I’ll go fix it.

  • http://aaronlauper.spaces.live.com/ experiencemusic

    re: Ultimately, the main problem with Yahoo’s new Terms and Conditions is the fact that it’s opt-in; you have to ask Yahoo not to make changes to your account.

    I think you meant to say it is opt-out – where advertisers are automatically enrolled useless a user ‘opts-out’ of the service.

  • http://aaronlauper.spaces.live.com/ experiencemusic

    It now shows the change. Great article on this new controversial service.

  • http://www.shoppingengineguide.com shoppingengineguide

    I can’t believe this service is opt-out. Kind of reminds me of when Google first launched automatic matching and forced advertisers to opt-out of the service. IMO as long as they ask me before the implement anything, they are welcome to “suggest” anything they want if they think it will help my campaigns.

    Good follow-up post.

  • http://www.netpaths.net Cvos man

    The sad part about this PPC scandal is that it probably will increase Yahoo’s revenues – but only temporarily.

    Each misstep brings them closer to the Microsoft supernova.