Discover what's up in the business of marketing each Friday.
Yahoo’s Bay Bridge Billboard Removed After 12-Year Legacy
Iconic Yahoo billboard taken down via the Associated Press reports that Yahoo’s “iconic” billboard has been taken down after 12 years of standing tall and proud on the highway as you approached the Bay Bridge.
The billboard space is managed by Clear Channel and currently is being offered at an extremely low rate of $65,000 per month. Yahoo, who has not been seeing that much growth over the recent years, said they are looking for “new and innovative ways” to advertise and market themselves.
Removing the classic billboard is just one more symbolic nail in the coffin for Yahoo.
For more pictures of the Yahoo billboard being removed, see MercuryNews.com.
- Yahoo Q1 2011 Mixed: Display Up, Search Down, Revenues $1.06 Billion
- Yahoo Search Ads Now Fully Powered By Microsoft adCenter
- Bartz: “Google Is 90% Search, That’s A Fact” – Except It’s Not
- Yahoo’s Bartz Takes In $47 Million, Yang Gets One Dollar
- Yahoo & Microsoft Receive Go Ahead To Implement Search Deal
- A Year Later, Yahoo’s CEO Gives Herself A B-Minus
- Bartz: Yahoo’s Search Decline Due To Dead Toolbar Deals
- Yahoo, Microsoft Close Search Deal
- What’s Yahoo’s “Plan B” For Search?
- Can Yahoo Really Compete In Search By “Owning The Interface”?
- Yahoo’s Google & Microsoft Deals, Side-By-Side
- Microsoft-Yahoo Deals 2008 & 2009, Side-By-Side
- The Microsoft-Yahoo Search Deal, In Simple Terms