Yahoo’s Bay Bridge Billboard Removed After 12-Year Legacy

Iconic Yahoo billboard taken down via the Associated Press reports that Yahoo’s “iconic” billboard has been taken down after 12 years of standing tall and proud on the highway as you approached the Bay Bridge.

The billboard space is managed by Clear Channel and currently is being offered at an extremely low rate of $65,000 per month. Yahoo, who has not been seeing that much growth over the recent years, said they are looking for “new and innovative ways” to advertise and market themselves.

Removing the classic billboard is just one more symbolic nail in the coffin for Yahoo.

For more pictures of the Yahoo billboard being removed, see

Related Entries:

Related Topics: Channel: Industry | Yahoo: Business Issues | Yahoo: Marketing


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • BenjArriola

    I checked each photo on Mercury News because I got curious about the small replacement sign. I didn’t get it was right away. The capital “L” and capital “I” beside each other initially looked like a capital U to me. LOL

  • Greg Gerber

    So sad to hear. Was a classic iSpy mission

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