Yahoo’s Bay Bridge Billboard Removed After 12-Year Legacy
Iconic Yahoo billboard taken down via the Associated Press reports that Yahoo’s “iconic” billboard has been taken down after 12 years of standing tall and proud on the highway as you approached the Bay Bridge. The billboard space is managed by Clear Channel and currently is being offered at an extremely low rate of $65,000 […]
Barry Schwartz on December 22, 2011 at 9:16 am | Reading time: 2 minutes
Iconic Yahoo billboard taken down via the Associated Press reports that Yahoo’s “iconic” billboard has been taken down after 12 years of standing tall and proud on the highway as you approached the Bay Bridge.
The billboard space is managed by Clear Channel and currently is being offered at an extremely low rate of $65,000 per month. Yahoo, who has not been seeing that much growth over the recent years, said they are looking for “new and innovative ways” to advertise and market themselves.
Removing the classic billboard is just one more symbolic nail in the coffin for Yahoo.
For more pictures of the Yahoo billboard being removed, see MercuryNews.com.
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About the author
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.