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Where You’ll Find Google Structured Snippets: From Superheroes To Product Specifications

google-fact-answer-knowledge-ss-1920

The other day, Google officially announced structured snippets, basically Knowledge Graph snippets directly embedded in the search results snippets. But what type of queries trigger the structured snippets from showing up in the search results?

Based on some early testing, the range goes from superheroes to product specifics and popular events to company profiles searches. Below are a list of queries I was able to trigger the structured snippets in the Google search results. I should note, in no case yet was I able to trigger more than one structured snippet from showing up on a single page of search results.

Keep in mind, as the reach of these structured snippets grow in Google’s search results, webmasters and publishers are not going to be happy. These leaves less of a reason and desire by the searcher to click from Google’s search results page to the publisher’s page, if Google is showing them the answer immediately. You can read more about that concern over here

Company Profile Structured Snippets

[MySQL] – a popular open source web database:

google-mysql

[shazam app] – a popular mobile app maker:

google-shazam

Superheros Structured Snippets

[hulk]

hulk

[superman]

google-superman

[wonder woman]

google-wonder-woman

Products Structured Snippets

[nikon d7100]

google-nikon

[Canon EOS 7D]

google-canon

Events, Places & People Structured Snippets

[Boston Marathon]

google-boston-marathon

[king of rome]

google-king-of-rome

[duchy of amalfi]

google-amalfi

Explore more on

Boston Marathon Google Google Search Knowledge graph Search engine optimization Shazam Structured data
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About the author

Barry Schwartz
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.