YouTube Declares Intention To Compete In On-Demand Movie Rentals

Google’s YouTube today announced plans to add around 3,000 movies for on-demand rental on its service, effectively declaring its intention to compete with Netflix, Amazon, and Hulu. While YouTube has largely been known for quirky independent fare, the new content will include well-known flicks from major studios, including classics like Caddyshack and new releases like Inception and The King’s Speech.

The new content will be available at youtube.com/movies beginning today, and more titles will be rolled out in coming weeks. Within the movie section, users can search solely for movies, or search the whole YouTube site. Previously, YouTube offered films for rental from the Sundance Film Festival, and a few other titles, but this is its first major foray into the hotly-contested full-length feature film arena.

YouTube didn’t specify pricing but said it would be “industry standard” and the few films visible now are being offered at $2.99. Payments are processed through Google CheckOut.

The company appears to be taking a “Google Places” by aggregating additional information — Rotten Tomatoes reviews, clips, special features, etc. — related to the movies, effectively creating a one-stop shop. The additional pieces of content are dubbed YouTube Movie Extras.

Related Topics: Channel: Video | Google: YouTube & Video | Top News

Sponsored


About The Author: is Executive Features Editor at Search Engine Land and Marketing Land. She’s a well-respected authority on digital marketing, having reported and written on the subject since 1998.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.
  • jamiekeaney

    Where’s the advertising!? I’d place some ads next to films that have a similar audience as mine.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide