Search Engine Land
  • SEO
    • > All SEO
    • > What Is SEO?
    • > SEO Periodic Table
    • > Google: SEO
    • > Bing SEO
    • > Google Algorithm Updates
  • PPC
    • > All PPC
    • > What is PPC?
    • > Google Ads
    • > Microsoft Ads
    • > The Periodic Tables of PPC
  • Focuses
    • > Local
    • > Commerce
    • > Shopify SEO Guide
    • > Content
    • > Email Marketing Periodic Table
    • > Social Media Marketing
    • > Analytics
    • > Search Engine Land Awards
    • > All Focuses
  • SMX
  • Webinars
  • Intelligence Reports
  • White Papers
  • About
    • > About Search Engine Land
    • > Newsletter
    • > Third Door Media
    • > Advertise

Processing...Please wait.

Search Engine Land » SMX® - Search Marketing Expo & Conference Series » iProspect, Razorfish, Wolfgang Digital earn multiple wins at 2016 Landy Awards

iProspect, Razorfish, Wolfgang Digital earn multiple wins at 2016 Landy Awards

For iProspect, it's the second straight year with multiple awards as Search Engine Land again honors the best in search marketing.

Matt McGee on September 29, 2016 at 1:25 pm

iprospect-2016-landy-awards

Three agencies picked up multiple awards Wednesday night as Search Engine Land hosted its second annual Landy Awards in front of a full crowd of more than 300 search marketers at Edison Ballroom in New York City.

iProspect won the coveted SEO Agency Of The Year award and also took home a trophy in the Best B2B SEM Initiative – Enterprise category. It’s the second straight year that iProspect has won multiple Landys.

But they weren’t the only agency to walk away with multiple honors.

Razorfish picked up wins in both the Best Mobile SEM Initiative and Best Retail SEM Initiative categories. Those are Razorfish’s first Landy Awards. And Wolfgang Digital, a Dublin, Ireland-based digital agency, picked up its first Landys in the Best SEM Initiative – Small Business and Best Cross-Channel Integration of Search categories.

The highly coveted final award of the night, Best Overall Search Marketing Initiative, went to Edelman. Jennifer Johnstone of Piston Agency was named female Search Marketer Of The Year, and Eric Enge of Stone Temple Consulting won male Search Marketer Of The Year.

Without further ado, here’s the full list of 2016 Landy Award winners:

Best Local SEM Initiative
C-4 Analytics for a luxury car dealership

Best Local SEO Initiative
DAGMAR Marketing for Turner Pest Control

Best Mobile SEM Initiative
Razorfish for Lane Bryant

Best Retail SEM Initiative
Razorfish for Lane Bryant

Best Retail SEO Initiative
Go Fish Digital for a jewelry retailer

Best SEM Initiative – Small Business
Wolfgang Digital for McElhinneys

Best SEO Initiative – Small Business
Noble Studios for Tahoe South

Best Overall SEO Initiative – Enterprise
iCrossing for Microsoft

Best B2B SEM Initiative – Enterprise
iProspect for Microsoft Office 365

Best B2C SEM Initiative – Enterprise
Point It for Microsoft Store

Best Overall SEM Initiative – Enterprise
Acronym for Scotts Miracle-Gro

Best Cross-Channel Integration Of Search
Wolfgang Digital for Littlewoods Ireland

Search Marketer Of The Year
Jennifer Johnstone

Search Marketer Of The Year
Eric Enge

In-House Team Of The Year – SEO
Lenovo

In-House Team Of The Year – SEM
UPMC Health Plan

Agency Of The Year – SEM
Jellyfish

Agency Of The Year – SEO
iProspect

Best Overall Search Marketing Initiative
Edelman for Zagg

This year’s awards featured 19 categories, up from a dozen in 2015, and nearly 200 separate entries, which was almost double last year’s count. The entries were judged by an esteemed panel of search industry experts, including representatives from Google and Bing, as well as Search Engine Land’s editorial staff and contributors.

The event raised $5,000 for the SoulMates program at Dana-Farber Cancer Institute, a choice that was inspired by the experiences of our very own Monica Wright, who was diagnosed with breast cancer last November.

Sponsors for the evening’s festivities included Google, Catalyst, and Stone Temple Consulting.

Stay tuned to Search Engine Land in the coming weeks as we profile some of the 2016 Landy Award winners and their successful search marketing campaigns.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


New on Search Engine Land

    Google search results spam for ‘Bill Slawski obituary’ shows the dark side of SEO

    New mobile Google ad experiment puts favicon in-line with display URL

    Google launches video health tools to help publisher monetization

    SEO pioneer and expert Bill Slawski passes away

    New Yelp feature: Request a Call

About The Author

Matt McGee
Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

Related Topics

SMX® - Search Marketing Expo & Conference Series

Get the daily newsletter search marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS

Learn actionable search marketing tactics that can help you drive more traffic, leads, and revenue.

March 8-9, 2022: Master Classes (virtual)

June 14-15, 2022: SMX Advanced (virtual)

November 15-16, 2022: SMX Next (virtual)

Learn More About Our SMX Events

Discover time-saving technologies and actionable tactics that can help you overcome crucial marketing challenges.

Start Discovering Now: Spring (virtual)

September 28-29, 2022: Fall (virtual)

Learn More About Our MarTech Events

Webinars

Take a Crawl, Walk, Run Approach to Multi-Channel ABM

Content Comes First: Transform Your Operations With DAM

Dominate Your Competition with Google Auction Insights and Search Intelligence

See More Webinars

Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

Enterprise Sales Enablement Platforms: A Marketer’s Guide

Enterprise Digital Experience Platforms: A Marketer’s Guide

Enterprise Call Analytics Platforms: A Marketer’s Guide

See More Intelligence Reports

White Papers

Reputation Management For Healthcare Organizations

Unlock the App Marketing Potential of QR Codes

Realising the power of virtual events for demand generation

The Progressive Marketer’s Ultimate Events Strategy 2022 Worksheet

CMO Guide: How to Plan Smart and Pivot Fast

See More Whitepapers

Receive daily search news and analysis.

Processing...Please wait.

Topics

  • SEO
  • PPC

Our Events

  • Search Marketing Expo - SMX
  • MarTech

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS
  • Youtube

© 2022 Third Door Media, Inc. All rights reserved.