Model: 100L BLX Tennis Racquet
129.00 New

Google is big on this and offers help in Webmaster Tools.

Google Structured Markup Helper

I’m still amazed how many online shops forego or any machine-readable markup. In most shopping carts you can implement this into your templates so it auto populates for each product. Set it and forget it.

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About The Author

Thomas Schmitz is a longtime digital marketing professional who works with startups, SMBs, enterprise, media and not-for-profit organizations. Regarded as an expert in inbound and content marketing, search engine optimization and social media, Tom's an innovative growth creator and turnaround specialist. Follow Tom at @TomSchmitz.