7 reasons why we love SEO

SEO isn’t for everyone. 

Some people run from its complexity and constant change. 

But for others, it’s an obsession – an ever-evolving puzzle that keeps us hooked. 

With Valentine’s Day coming up, let’s explore seven reasons why SEO isn’t just about algorithms and rankings – it’s a passion that keeps digital marketers coming back for more.

1. SEO is always changing

In my 14 years of running an agency, SEO has evolved from a relatively simple effort to rank on Google to a discipline that drives brands to strengthen their foundations. 

Those of us who have been in the industry long enough remember the turbulence of the Panda and Penguin updates – two pivotal moments that reshaped the algorithm and set new standards for which brands deserved top positions.

While many people prefer stable, predictable jobs, SEOs thrive on change and unpredictability, constantly adapting to what’s next. 

Right now, with AI tools like ChatGPT reshaping how people find information, search is evolving faster than ever. 

It’s an exciting time, and I’m eager to see where it leads in the coming months and years.

2. The SEO community

The community united by SEO is phenomenal. 

From in-house SEOs to agencies, freelancers, and software providers, the landscape is vast. 

The variety of skills needed within SEO is equally broad – from highly technical expertise to creative copywriting to the persistence of digital PR professionals. 

This diversity creates a vibrant and dynamic community.

Some of the most remarkable communities I’ve seen have formed around SEO, built on a spirit of collaboration and support. 

Few industries can claim to have created anything quite like it.

3. The variety of work

The variety of work needed to achieve strong SEO results in 2025 is extensive. The three pillars remain relevant, although they are now underpinned by strategic thinking.

• Technical: Ensuring crawlers can index your website and access all the valuable content and ranking signals it offers.
• Content: Crafting content that resonates with humans first but also considers search algorithms, aligning with a strategy that builds relevance and inspires audience confidence.
• Links: Managing what the rest of the internet says about you by securing relevant links from credible websites. This not only fulfills link building needs but also supports your overall brand strategy.

Achieving high Google rankings – especially in competitive markets – is an accomplishment. But the real challenge lies in maintaining them.

With such a broad scope of work, SEO isn’t just about execution; it requires strategic thinking at every step.

4. SEO, done right, is highly strategic

With all this variety comes the need for strategic thinking. 

SEO isn’t just about ranking – it’s about understanding behavior and shaping digital experiences.

There’s no value in chasing keywords for vanity. An effective SEO strategy starts with understanding how your audience searches. 

Once you grasp this, you can craft a strategy to maximize visibility across the customer journey. You don’t just want visibility at one stage – humans are highly impressionable. 

A strong digital strategy should focus on building relationships through content across channels, guiding users every step of the way.

Understanding how your audience searches unlocks a wealth of insights that can benefit the entire business. 

By analyzing search data and trends, you can see who your audience compares you to, which features are most searched, and what trends influence behavior. 

These insights go beyond SEO, helping to strengthen products, services, and even decisions about new innovations.

When framed correctly, SEO data isn’t just about rankings – it’s business intelligence. 

It provides unique, relevant insights that shape high-level decision-making.

5. You can fundamentally shift the performance of a business

Few disciplines have the potential to impact a business’s revenue and future prospects as profoundly as SEO. 

By getting it right, you can significantly improve a company’s performance and transform how new customers are acquired. 

Tracking the results and seeing the performance gains is incredibly rewarding. 

For problem solvers, the data available when things aren’t going well presents both a challenge and an exciting opportunity to turn things around.

The trackable nature of SEO means there’s nowhere to hide when it comes to results. 

For those motivated by achievement, this transparency can significantly support career growth.

6. It’s a puzzle-solving job

SEO is a constant investigation – analyzing, uncovering, and understanding why something performs the way it does. 

The secrecy of Google’s algorithm is part of the appeal, presenting an ongoing code to crack. 

Testing and learning are embedded in every good SEO’s approach, allowing them to trace back which actions led to specific results.

7. SEO is human first

Search engine algorithms have continually evolved to better mimic human thinking. When we optimize for search, our first priority should be optimizing for humans.

In the early days, this was a challenge. 

However, today, the fundamentals of Google’s algorithm are based on the same principles humans use to assess credibility and relevance.

In the end, SEO is about more than just search engines – it’s about people. And like any great relationship, it’s built on trust, adaptability, and long-term commitment.

If SEO had a dating profile…

So, if SEO were a person, what would they be like? 

Given its constant evolution, problem-solving nature, and human-first approach, it would certainly have a unique personality.

With that in mind, I asked ChatGPT to turn our love of SEO into a dating profile.

Here’s what it came up with. And honestly? It’s pretty spot on.

SEO’s dating profile: Looking for love in all the SERP places ❤️

👤 Name: SEO (aka Search Engine Optimization, but you can call me “Your Ranking Romance”)
📍 Location: Somewhere between Page 1 and Algorithm Updates
📏 Height: Depends on Core Web Vitals 😉
🎯 Looking for: A long-term, strategic relationship built on trust, quality content, and a little technical magic.

About me:

If you love a challenge and solving puzzles, I am right up your street. Every day with me is an investigation – searching for clues, analyzing data, and figuring out what makes me tick. Some days, I’ll have you deep in technical optimization, and others, I’ll have you crafting creative copy that captivates audiences.

I never stay the same for long. I evolve constantly, keeping things fresh and exciting (no ghosting here – just the occasional algorithm update). If you like a fast-paced, ever-changing relationship, we’re a perfect match.

But at my core, I’m human-first. I may be shaped by search engines, but my real purpose is to connect people with what they truly need. If you put users first, I’ll reward you in ways you never imagined.

What I’m looking for

💡 Someone who thrives on change – what works today might not work tomorrow!
🤝 A collaborative soul who loves the friendly, open SEO community.
🧩 A strategic thinker who enjoys the thrill of problem-solving and exploration.
🚀 A partner who’s ready for an ever-evolving adventure.

Deal breakers

❌ Keyword stuffing – please, let’s keep it natural.
❌ Ignoring mobile-friendliness… seriously, it’s 2025.
❌ Black hat tactics – trust and transparency are everything.

Fun fact

I may be driven by algorithms, but deep down, I’m all about meaningful connections. If you’re ready to optimize our future together, swipe right. 💕