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SearchCap: The Day In Search, June 3, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s AdSense For Mobile (Apps) Becomes Gateway To Other Mobile Ad Networks Google announced that its AdSense for Mobile Apps program would start allowing publishers and developers to work with third […]

Barry Schwartz on June 3, 2010 at 5:01 pm | Reading time: 5 minutes

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Google’s AdSense For Mobile (Apps) Becomes Gateway To Other Mobile Ad Networks
Google announced that its AdSense for Mobile Apps program would start allowing publishers and developers to work with third party ad mediators. The significance of this is that ad mediators provide access to other mobile ad networks to optimize fill, performance and revenue. The other benefit is that it avoids having to work with SDKs […]
Google, US Patent Office Partner To Offer Bulk Data Downloads
From search to download. That’s what Google and the U.S. Patent and Trademark Office have done with Wednesday’s announcement that bulk data on patents and trademarks are now available for free. Google is hosting hundreds of downloadable ZIP files at google.com/googlebooks/uspto.html; the patent office estimates that nearly ten terabytes of information is available.
Google and the […]
Get Back To Where Your Listings Once Belonged
This is a story about how much can be lost by mis-categorizing your business.
We received a complaint from an Oregon art supply store that they were being incorrectly compared to an irrelevant business. The so-called competitor, called Hair’s Where It’s At, was also categorized as an art supply store on AmIVisible.
Our initial assumption was that […]
Is This “Just” Another Arbitrage Opportunity?
I love organic search. The idea of building up from nothing to create something which is fairly sustainable and eventually has its own momentum behind it is an awesome feeling.
But you have to start somewhere. Adding value is a great thing to say, but the phrase is often meaningless. Even if you do […]
Marin Gets D Round, Hearst Buys iCrossing
Playing out according to the rumor that surfaced a couple of months ago, media company Hearst has acquired marquee SEM firm iCrossing. The Wall Street Journal is reporting the acquisition price is about $325 million with performance and financial goals that, if achieved, “could push the purchase price above $400 million, according to other […]
Google Maps For Blackberry Gets Bike Directions & More
The Google Mobile Blog announced that the Blackberry version of Google Maps has added bike directions, sharing features and new search features. The new version is Google Maps 4.2 for BlackBerry and is available today at m.google.com/maps.
To get biking direction, go to the new Google Maps app and click on travel by bicycle. […]
Google Sued For Click Fraud By Seattle Locksmith
Mediapost reports that Google has been sued by 123 Lock & Key, a Seattle based locksmith company over click fraud. Mediapost said this is the first click fraud lawsuit against Google in five years. In fact, this is the first time Google was sued since settling a click fraud case in 2006 for […]
Google Mobile Search Delivers App Downloads
For some time Google PC search has indexed links to iTunes enabling users to click through and directly review or download mobile apps. Now Google is doing something similar in mobile search by putting links to mobile apps and related information at the top of results.
Clicking the associated link (see below) takes users directly to […]
Introducing The All-Important Quality Score
Throughout this column, the phrase “Quality Score” has popped up on different occasions. Understanding Quality Score is fundamental for successful paid search campaigns, but can be a difficult concept for beginners to understand. So the time has come to cover this topic so you can use Quality Score to your advantage and […]