Bing Mobile To Feature iPhone Apps In Search Results

Here’s a new way for iPhone users to find apps: Bing is now showing relevant app download links right in the search results of Bing’s iPhone app and mobile browser.

The examples above from Bing’s blog post show search results for (L-R) “Thor,” “Facebook” and “Hotels in Seattle.”

Where this might be helpful is in cases when the searcher isn’t aware that there’s an iPhone app related to a search result. (The iPhone app store has its own search engine, but that generally works best when you know what app you want to download.)

At the same time, iPhone app links will also show up on specific app-related searches like “top iPhone apps,” “download Fruit Ninja” and so forth.

And, in the words of Steve Jobs … one more thing: Some apps can launch automatically from Bing’s search results (if you already have the app and the app developer has enabled this auto-launch functionality).

This new functionality is available now on the Bing iPhone app or by searching at m.bing.com in your iPhone’s web browser.