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Google Says SEO Is Not Spam

Matt Cutts, head of the Google’s web spam fighting team, has gone on record by saying Google does not consider SEO to be spam. Matt said outright, “We don’t consider SEO to be spam,” and added that SEO is “a valid way to help people find what they’re looking for via search engines.” He did […]

Barry Schwartz on October 24, 2011 at 2:35 pm | Reading time: 1 minute

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Matt Cutts, head of the Google’s web spam fighting team, has gone on record by saying Google does not consider SEO to be spam.

Matt said outright, “We don’t consider SEO to be spam,” and added that SEO is “a valid way to help people find what they’re looking for via search engines.”

He did add that there are bad SEOs out there, typically known as black hat SEOs that can produce web spam. But in general, SEO is not spam and there are plenty of good SEOs out there.

Matt has said several times at conferences that SEO is not spam, but this is the first time he devoted a video to it.

Here is the video:

Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.

Google Says SEO Is Not Spam

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