Adobe First To Announce Support For Bing Product Ads

By Ginny Marvin

Published: July 24, 2013 at 4:42 pm

Today, Adobe announced it’s first to market with support for Bing Product Ads. Very similar to Google Product Listing Ads, Bing Product pull from merchant’s product feeds to show product images, prices and other details on search results pages.

According to the Adobe release, Adobe Media Optimizer can now support the following functions for Bing Product Ads:

Manage Bing Product Ads and Promotions Lines
Manage Bing Product Targets
Report and measure Product Ad and Product Target performance against ROI metrics
View search queries that led to conversions through Bing Product Ads
Algorithmically optimize bids between individual Product Targets and the broad All Product Target
Create and update campaigns from product feeds and templates using Advanced Campaign Management (coming this quarter)

Microsoft said Bing Products Ads would launch in the U.S. this summer, but has not yet issued a formal launch announcement.

Update: Microsoft tells us Bing Product Ads will run in closed beta through the 2013 holiday season.

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About the author

Ginny Marvin

Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.