AdWords Advertisers Can Now Control Sitelink Details In Enhanced Campaigns
When Google introduced sitelink details in February as a new feature in enhanced campaigns, the sitelink details were pulled from other ads in the campaign. Now, Google has announced that advertisers will be able to control the copy in sitelink details. New description fields have been added to both the pop-up window to set-up new sitelinks […]
When Google introduced sitelink details in February as a new feature in enhanced campaigns, the sitelink details were pulled from other ads in the campaign. Now, Google has announced that advertisers will be able to control the copy in sitelink details.
New description fields have been added to both the pop-up window to set-up new sitelinks and to edit existing sitelinks in the Web interface.
Sitelink descriptions haven’t been spotted in the wild very often, yet. There is a four sitelink view, as shown above, as well as a two sitelink view.
Key sitelink guidelines remain the same:
- Sitelinks cannot violate the duplicate sitelink URL policy
- Sitelink text cannot use keyword insertion
- Sitelink text cannot be the same as other sitelinks in the same ad group/campaign or the main ad that’s serving
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