AdWords API For New Google Shopping Campaigns Now Available

Google has launched the API for the new Google Shopping Campaign type for managing product listing ads (PLAs). The API is available to agencies and third-party platforms to facilitate large-scale implementations. Google Shopping Campaigns came out of beta last month and are available globally. The new campaign type is meant to make the process of […]

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Google has launched the API for the new Google Shopping Campaign type for managing product listing ads (PLAs). The API is available to agencies and third-party platforms to facilitate large-scale implementations.

Google Shopping Campaigns came out of beta last month and are available globally. The new campaign type is meant to make the process of setting up and managing product listing ads easier by giving users more access to the information in Google Merchant product feeds without having to access Google Merchant Center directly.

Google has also said a bid simulator is on the horizon for Google Shopping Campaigns.

To learn more, check out Google Shopping Campaigns Are Now Live — How To Get Started

 


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Ginny Marvin
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Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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