AdWords “Flexible Reach” Brings Multiple Targeting Methods To Ad Groups

AdWords advertisers on Google’s Display Network can now use multiple targeting methods at the ad group level, rather than the campaign level, via a new feature called “Flexible Reach.” The option was first reported by Philly Marketing Labs on its blog, but it is already appearing in accounts and in AdWords Help. With Flexible Reach, […]

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AdWords advertisers on Google’s Display Network can now use multiple targeting methods at the ad group level, rather than the campaign level, via a new feature called “Flexible Reach.” The option was first reported by Philly Marketing Labs on its blog, but it is already appearing in accounts and in AdWords Help.

FlexiblereachFlexible Reach Popup

With Flexible Reach, which can be enabled now within the campaign settings under Networks, advertisers can, for example, choose to target to a specific placement or placements — so the ads only show there. Alternatively, they can choose to bid differently for these placements, but continue to target a larger set of sites.

Flexible Reach can be enabled now, and, once it’s enabled, the option can’t be changed back. All new ad groups under that campaign will have Flexible Reach enabled. In the next few months, Google will make all new campaigns have Flexible Reach by default.

The move will give advertisers more ability to fine-tune campaigns at the ad group level. Previously, they would have had to break different targeting methods into separate campaigns.


About the author

Pamela Parker
Staff
Pamela Parker is Research Director at Third Door Media's Content Studio, where she produces MarTech Intelligence Reports and other in-depth content for digital marketers in conjunction with Search Engine Land and MarTech. Prior to taking on this role at TDM, she served as Content Manager, Senior Editor and Executive Features Editor. Parker is a well-respected authority on digital marketing, having reported and written on the subject since its beginning. She's a former managing editor of ClickZ and has also worked on the business side helping independent publishers monetize their sites at Federated Media Publishing. Parker earned a master's degree in journalism from Columbia University.

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