AIOSEO WordPress plugin integrates Microsoft Clarity

What do users actually do on your site? This integration will help you identify areas to improve and optimize for a better user experience.

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The latest version of the AIOSEO (All in One SEO) WordPress plugin (4.1.9) adds integration with Microsoft Clarity. Clarity is Microsoft’s free analytics tool that provides insights into on-site user behavior.

Clarity’s dashboard shows a visual overview of user behavior. Then you can dive deeper into heatmaps (to see where users interact most often and how far they scroll) and session recordings (to see mouse movements, clicks, taps and scrolls for all users, across pages and devices).

AIOSEO is installed on more than 3 million websites. Clarity, which came out of beta in 2020, has also been integrated with Bing Webmaster Tools and Microsoft Advertising.

How to activate Clarity in AIOSEO. Go to:

  • General Settings » Webmaster Tools Verification
  • Click on the Microsoft Clarity icon
  • If you don’t have one already, you’ll be prompted to create a Clarity project.
  • Fill in your details. 
  • Copy and paste your Clarity tracking code.
  • Click Save. 

It will take Clarity a couple of hours to gather data. 

Why we care. This integration of Microsoft Clarity and AIOSEO will give you more analytics data to see what users actually do on your site. Search engines want to reward websites that provide a good user experience with better rankings. So use this information to help identify areas where you can improve and optimize your website to provide a better overall user experience (reducing bounce rate, optimizing content, adjusting design elements, improving conversion rates, etc.). 


About the author

Danny Goodwin
Staff
Danny Goodwin is Editorial Director of Search Engine Land & Search Marketing Expo - SMX. He joined Search Engine Land in 2022 as Senior Editor. In addition to reporting on the latest search marketing news, he manages Search Engine Land’s SME (Subject Matter Expert) program. He also helps program U.S. SMX events.

Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He previously was Executive Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.

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