Local

AOL Local Search Released Second Beta

Gary Price reported that AOL Local Search second beta for AOL Local Search. The new features documented in this second release include:

  • Better fallback for locations that cannot be mapped
  • Improvements to the Driving Directions widget, both in visibility and in ease of use
  • Improvements in the design of the Printer Friendly pages
  • More “Top Tier” city content. Results for the larger cities in the US will display modules such as “City’s Best” and “Explore (City Name).” Outside of major cities, results will feature
  • Regional Events and Regional Headlines
  • A tip box for the first time you visit a search results page to highlight the functionality of the map that is being displayed (e.g., panning, clicking and dragging, etc.).

Try the new beta at https://local.aol.com/aol/localhome.

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About the author

Barry Schwartz
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.