This day in search marketing history: January 17
The Google Speed Update, plus: links important for ranking, cross-device conversions, SOPA, Google Alerts and more.
Topic: Yahoo
New automation in Facebook Ads?; Monday’s daily brief
Plus, how to drive the funnel through content marketing and link building
You can report indexing issues directly to Google now; Plus, in-person events back in 2022; Thursday’s daily brief
Google updates in-SERP travel planning tools as well
SEO year in review 2020: COVID forces platforms to adapt their local and e-commerce offerings, and more
Even a pandemic couldn’t slow down developments in the search industry. Here’s our recap of the year’s most important stories and news.
Yahoo and other Verizon-owned search sites favor Verizon media properties [Study]
Study compared rankings for the same queries across six Bing-powered search sites, including Bing itself.
OneSearch, Verizon Media’s new search engine, sounds awfully familiar
The privacy-focused search engine serves contextual ads and doesn’t use cookies for tracking.
Yahoo Shopping aims to stand out in commerce discovery with Rakuten cashback rewards
The effort is part of parent company Verizon Media's focus on commerce offerings.
Merkle: Google ad growth slowed, Microsoft gained with Yahoo in Q2
The Verizon Media transition helped propel Microsoft Advertising shopping ad growth among Merkle’s client base last quarter.
Bing turns 10: Why it’s been more disruptive than you think
A look back, and ahead, at Microsoft's search business.
Bing Ads rebrands as Microsoft Advertising
The new name reflects a broader focus on ad inventory, data and targeting capabilities.
More signs that Amazon is attracting bigger search ad budgets
CPG brands, in particular, are investing more in Amazon ads, but the marketplace is still a long way from catching Google and Facebook.
SearchCap: Bing & Yahoo partner, Google News SEO & link ranking study
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google shares tips for success in Google News search resultsJan 17, 2019 by Barry Schwartz Get reacquainted with best practices for getting your content in Google News. Get proven SEO & […]
Bing Ads will serve all Yahoo search ads in new Microsoft-Verizon Media deal
The extended partnership will make all Yahoo search inventory available through the Bing Ads platform. Bing Ads will continue to serve all AOL search inventory.
SearchCap: Google mobile first indexing rolling, YouTube ads & Google Home for local
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s mobile-first indexing now powers over half of Google’s search resultsDec 19, 2018 by Barry Schwartz Google issued an update on the status of its mobile-first indexing initiative. 3 prospecting features […]
Amazon now 3rd biggest digital ad seller in US
Amazon is still far behind Google and Facebook, but its advertising business is expected to keep skyrocketing.
SearchCap: Responsive display ads roll out on Google, Bing Ads update, register for SMX East & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google responsive display ads roll out as new default display format Sep 11, 2018 by Ginny Marvin Advertisers upload their assets and leave the ad creation to Google’s algorithms. Why isn’t […]
Yahoo parent sues Mozilla for replacing it with Google as Firefox default search
Mozilla countersues and says that poor Yahoo search quality caused Firefox to lose market share.
Mozilla drops Yahoo search for Google with new Firefox Quantum browser release
After a three year partnership with Yahoo, Mozilla has switched their default search provider for Firefox back to Google.
Bing Ads bolsters Keyword Planner targeting and rolls out access to the UK, Canada & Australia
Keyword Planner begins expansion outside of the US and gives users some new ways to discover keywords in the process.
Confirmed: Marissa Mayer Leaving Google For Yahoo CEO Role
Marissa Mayer is leaving Google today, and will take over as Yahoo’s President and CEO as of tomorrow. The 37-year-old Mayer was Google’s 20th employee and has been responsible for a number of Google products over the years. Most recently, she oversaw development of Google’s local products and services. Yahoo has struggled to find a leader […]
Facebook To Step Up Acquisitions: Report
There was a time before the “Great Recession” when a cluster of companies were seemingly always bidding against one another to acquire the hot startup of the month. The core of that group consisted of Google, Yahoo, Microsoft, eBay, AOL and News Corp. But while AOL and Yahoo still buy companies — AOL bought HuffingtonPost […]
SMX East 2010 Slide Video: Industrial Strength PPC
Industrial Strength PPC Presentations from SMX East, October 2010 Are you managing thousands – or even millions – of paid search keywords? Perhaps for more than one website or customer? To do this effectively, you need to scale up from basic tools and Excel spreadsheets and adopt major league practices and processes. Panelists in this […]
SMX East 2010 Slide Video: Ask The Paid Search Reps
Ask The Paid Search Reps Presentations from SMX East, October 2010 Google has famously written that to be a paid search advertiser, “all that’s needed is five minutes and a credit card.” While technically true, anyone who’s embarked on even a basic paid search campaign knows that you need to spend a lot of time, […]
Yahoo Publishes Online Style Guide As Printed Book, Gives SEO Advice
On July 6th, you’ll be able to purchase a printed book written by Yahoo called The Yahoo! Style Guide: The Ultimate Sourcebook for Writing, Editing, and Creating Content for the Digital World. Putting aside for a moment the irony of providing an online style guide as a printed book, what’s this style guide all about? […]
SearchCap: The Day In Search, December 23, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Official: Yahoo Says No To Microsoft
The weekend rumor becomes reality. Yahoo has rejected Microsoft’s offer, saying it undervalues Yahoo. From the release:
Not So Crazy: Yahoo May Partner With AOL To Escape Microsoft
Wondering what’s next after the news that Yahoo apparently plans to reject Microsoft’s takeover offer? The Times Of London reports Yahoo will restart merger talks with AOL. Below, more about the news along with some back history on AOL in search and why a Yahoo-AOL partnership might indeed be a compelling way to convince Yahoo […]
Searcharazzi: Bubble About To Burst?
As fall settles in, another chill is in the air. Rumor has it that a top tier search and interactive services shop is about to have a management shake-up. M&A in the space appears to have slowed down as shops that should have taken their first offer decided to keep on trucking. So what exactly […]
Yahoo Asks Court To Dismiss Jailed Chinese Reporter Case
Yahoo to Court: Dismiss Torture Case from the New York Times blog reports that Yahoo is requesting that the court dismiss the lawsuit brought by jailed Chinese reporter. Chinese reporter Shi Tao was jailed and allegedly tortured by the Chinese government after Yahoo provided evidence against the reporter to the Chinese government. He then sued […]
AOL’s Truveo Builds Video Search Network With 40 Million Users
Video search engine Truveo, acquired by AOL in late 2005, announced that it now has a user base of almost 40 million monthly uniques (per comScore). This is not at Truveo.com but across a diverse network of partner sites, which it powers. The company also said that since late last year it has seen 50 […]
AOL Local Search Released Second Beta
Gary Price reported that AOL Local Search
News Corp. & NBC To Launch YouTube Competitor
News Corp., NBC pull together to challenge YouTube from the LA Times reports that the two media giants are expected to announce a YouTube-like site as early as today. News Corp. and NBC Universal plan to announce as soon as today that they are creating an online video site stocked with TV shows and movies, […]
SearchCap: The Day In Search, March 14, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Yahoo Go For Mobile Goes “Gamma,” LG Partnership Announced
Yahoo Go For Mobile 2.0, which was released last month, has now gone "gamma" says Yahoo. What’s gamma? Last year, Yahoo’s Flickr photo sharing service had new features were deemed beyond the beta testing phase but still not final. So, they announced a gamma phase. Now Yahoo’s doing the same Yahoo Go. It feels mainly […]