• Search Engine Land
  • Sections
    • SEO
    • SEM
    • Local
    • Retail
    • Google
    • Bing
    • Social
    • Resources
    • More
    • Home
  • Follow Us
    • Follow
  • Search Engine Land
  • SEO
  • SEM
  • Local
  • Retail
  • Google
  • Bing
  • Social
  • Resources
  • Live
  • More
  • Events
    • Follow
  • SUBSCRIBE

Search Engine Land

Search Engine Land
  • SEO
  • SEM
  • Local
  • Retail
  • Google
  • Bing
  • Social
  • Resources
  • More
  • Newsletters
  • Home
Consumer

Ask.com & Symantec Partner To Detect Malicious Sites

Ask.com has partnered with Symantec to include a new “Safe Search” feature into the Norton 360 security suite, integrated into the Norton toolbar that is part of the suite. When a search is run from the toolbar, results are safety-rated by Symantec using a color-coded icon, to flag sites or sections of sites that may […]

Chris Sherman on February 3, 2009 at 12:01 am
  • More

Ask.com has partnered with Symantec to include a new “Safe Search” feature into the Norton 360 security suite, integrated into the Norton toolbar that is part of the suite. When a search is run from the toolbar, results are safety-rated by Symantec using a color-coded icon, to flag sites or sections of sites that may be malicious or harmful. Mousing over a rating will open a popup window offering more details about the Safe Search rating.

The toolbar works on both Internet Explorer and Firefox, and is set by default to not display “red” or potentially malicious web site in search results. There are options allowing you to tune the settings to meet your own comfort level when viewing search results.

ask1

The announcement is another part of Ask’s strategic focus of working with partners, in an effort to increase its market share among its target audience of families and kids. Danny wrote about this new focus a few weeks ago in Ask.com Partners With NASCAR, Says “Super Verticals” Will Put It Back In Search Race. The idea is that by leveraging the strength of its partnerships, Ask will be able to successfully compete with Google et al without necessarily doing battle directly with the major search engines.

Ask can use the help in acquiring new traffic. According to comScore, Ask’s share of the search market in the fourth quarter of 2008 declined to 4.0%, down from 4.4% in the third quarter of the year. Andrew Moers, president of the Ask partner network, declined to discuss specific traffic share the company hopes to gain, but said “It’s a big win for the Ask partner network. Symantec ships tens of millions of pieces of software per year, so it’s a very meaningful relationship.”

Google led the way in displaying malware warnings in search results when it began issuing warnings about potentially dangerous sites in February 2007. No toolbar is required to view these warnings—they show up automatically on a Google search result page when malicious sites are detected. Over the past weekend, Google’s system went haywire, briefly labeling all search results as malware.

Yahoo has had a partnership with McAfee since May of last year with SearchScan, which uses McAfee’s SiteAdvisor technology to flag URLs it deems “risky” in the search results. And Microsoft added malware warnings to Live Search results in December 2008.

The new Safe Search toolbar is part of the Norton 360 security suite, version 3.0, and will be available by download. The final version of the security suite will be released by the end of the quarter, according to Moers.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.



About The Author

Chris Sherman
Chris Sherman (@CJSherman) is a Founding editor of Search Engine Land. He also programs and chairs the Marketing Land Search Marketing Expo - SMX conferences.

Related Topics

Ask: Web SearchChannel: ConsumerSearch Features: Safety

We're listening.

Have something to say about this article? Share it with us on Facebook, Twitter or our LinkedIn Group.

Get the daily newsletter search marketers rely on.
See terms.

ATTEND OUR EVENTS

Lorem ipsum doler this is promo text about SMX events.

February 23, 2021: SMX Report

April 13, 2021: SMX Create

May 18-19, 2021: SMX London

June 8-9, 2021: SMX Paris

June 15-16, 2021: SMX Advanced

August 17, 2021: SMX Convert

November 9-10, 2021: SMX Next

October 2021: SMX Advanced Europe

December 17, 2021: SMX Code

Available On-Demand: SMX

×


Learn More About Our SMX Events

Discover actionable tactics that can help you overcome crucial marketing challenges. Our next conference will be held:

MarTech 2021: March 16-17

MarTech 2021: Sept. 14-15

MarTech 2020: Watch On-Demand

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

White Papers

  • Digital Marketing Report Q4 2020: Benchmarks and Insights for 2021
  • Data SEO – The Next Big Adventure
  • Getting Started with Email Marketing Automation
  • The State of Local Marketing Report 2020-2021
  • Quality CRM Data: The Key to Delivering Great Customer Experiences
See More Whitepapers

Webinars

  • How to Avoid the Digital Transformation Trap
  • How to Build a Marketing System of Record
  • Meet BIMI: The brand-boosting email security marketers must have for 2021
See More Webinars

Research Reports

  • Local Marketing Solutions for Multi-Location Businesses
  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Call Analytics Platforms
See More Research

h
Receive daily search news and analysis.
Search Engine Land
Download the Search Engine Land App on iTunes Download the Search Engine Land App on Google Play

Channels

  • SEO
  • SEM
  • Local
  • Retail
  • Google
  • Bing
  • Social

Our Events

  • SMX
  • MarTech

Resources

  • White Papers
  • Research
  • Webinars
  • Search Marketing Expo
  • MarTech Conference

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff
  • Connect With Us

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • Instagram
  • RSS
  • Youtube
  • iOS App
  • Google Play

© 2021 Third Door Media, Inc. All rights reserved.

Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok