height=”100″ hspace=”5″ vspace=”3″ width=”100″> If you buy search ads to drive sales, you are a direct response advertiser. Welcome, today’s short column is for you. If you buy search to increase awareness of your brand, you’re a brand advertiser. Sorry, but this column is for the direct response gang, us red-headed step-kids of the advertising […]
The nice folks from Google were in for a visit a week or so ago. One of the topics on the day’s agenda was Ad Quality. If you read extremely closely, much of what they presented in their briefing is also described at the AdWords help center (see What is a ‘Quality Score’ and how […]
To grow share, revenue and market capitalization, Google should adopt Extreme Transparency. Google dominates search with 70% market share. Google has soaring revenue, 63% up year-over-year Q1. Google has a monster market cap, north of $140B. But there’s a problem lurking in the wings, and pulling that problem into the sunlight and solving it—nay, obliterating […]
Hello! My name is Alan Rimm-Kaufman. I’m honored to be contributing a monthly column on paid search for Search Engine Land. The column will appear the third Tuesday of each month. My focus will be strategy, economics, and multi-channel. About me: I run a paid search agency based in Charlottesville, Virginia. We serve about 100 […]