Alan Rimm-Kaufman


Paid Search Trends: 2006 vs. 2007

We’re entering the home stretch: Christmas is about six weeks out. For many of our online retail clients, the next month and half of revenue...


The Long Tail Of Search

What is the “long tail” of paid search, and why does it matter? Chris Anderson coined the long tail concept in a 2004 Wired magazine...


Search Marketing Agency Pricing Models

Pricing structures and rates aren’t secret in established service industries. Real estate agents get 3% to 6% of the house’s price; recruiters...