Airbnb’s search marketing shift: Should advertisers follow suit?
With CPCs rising across performance media channels, is it worth following Airbnb's shift from PPC to brand marketing? Here's what to consider.
Amanda has developed digital advertising strategies and paid media campaigns for companies across multiple industries for more than 20 years. She is data-driven and passionate about advancements in tracking technologies to ensure clients maintain a competitive advantage. Her specialties include large-scale SEM campaigns, web analytics and crafting comprehensive, easy-to-use dashboards to empower account performance. Amanda holds an MBA from San Jose State University and a BSC from Santa Clara University. Before serving as President of Closed Loop, a paid media agency, Amanda founded and led a comprehensive digital marketing consulting agency for seven years.
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