4 new rules for PPC ad creative
Aside from audience targeting and bid optimization, here's how advertisers can leverage machine learning to enhance the creative process.
Amanda has developed digital advertising strategies and paid media campaigns for companies across multiple industries for more than 20 years. She is data-driven and passionate about advancements in tracking technologies to ensure clients maintain a competitive advantage. Her specialties include large-scale SEM campaigns, web analytics and crafting comprehensive, easy-to-use dashboards to empower account performance. Amanda holds an MBA from San Jose State University and a BSC from Santa Clara University. Before serving as President of Closed Loop, a paid media agency, Amanda founded and led a comprehensive digital marketing consulting agency for seven years.
Airbnb’s search marketing shift: Should advertisers follow suit?
With CPCs rising across performance media channels, is it worth following Airbnb's shift from PPC to brand marketing? Here's what to consider.
How organizational structure can hurt PPC campaign performance
Are your paid media campaigns stagnating? It's time to look inward. Here are three instances when your organizational structure is to blame.
5 tips for strong media planning during a recession
Are we heading for a recession? Probably? Maybe? But advertisers shouldn't panic. In fact, learn how to use it to your advantage.
How to retain employees during the Great Resignation
How do you retain skilled employees during The Great Resignation? The solution is grounded in building a culture of trust.