3 creative-driven tips to optimize your PPC performance
Explore three actionable ways to leverage ad creative in your PPC campaigns while retaining data-driven insights for peak performance.
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Amanda Evans's latest articles
4 new rules for PPC ad creative
Aside from audience targeting and bid optimization, here's how advertisers can leverage machine learning to enhance the creative process.
Airbnb’s search marketing shift: Should advertisers follow suit?
With CPCs rising across performance media channels, is it worth following Airbnb's shift from PPC to brand marketing? Here's what to consider.
How organizational structure can hurt PPC campaign performance
Are your paid media campaigns stagnating? It's time to look inward. Here are three instances when your organizational structure is to blame.
5 tips for strong media planning during a recession
Are we heading for a recession? Probably? Maybe? But advertisers shouldn't panic. In fact, learn how to use it to your advantage.
How to retain employees during the Great Resignation
How do you retain skilled employees during The Great Resignation? The solution is grounded in building a culture of trust.