Contributor

Amanda Krause

About Amanda Krause

Amanda Krause is a Senior Digital Marketing Manager at SmartSearch Marketing, a Google Premier Partner agency based out of Boulder, CO. Amanda is a data-driven digital marketing professional with over 15 years experience in SEM and paid search management for clients in a variety of industries, with high-level expertise in enterprise B2B and SaaS for revenue-focused results.

Amanda Krause's latest articles

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Improving PPC relevance with ZIP code-based geotargeting

Contributor Amanda Krause explains how to utilize ZIP code targeting to improve ad relevance and conversion rate for multilocation paid advertising campaigns.

Amanda Krause | May 18, 2018 at 2:24 pm ET

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PPC strategy: Planning beyond the click

Your paid search campaign may be getting a lot of clicks, but are you really making the most of them? Columnist Amanda Krause discusses how to succeed by focusing on the post-click experience.

Amanda Krause | Jun 16, 2017 at 9:31 am ET