Apple Search Ads: Still tapping after 6 months of testing
Columnist Anna Shirley shares her impressions of Apple's App Store search ads platform, highlighting its positive and negative aspects.
Anna is Associate Head of Search at UK-based digital marketing agency, Merkle | Periscopix. With 4 years' experience in the industry, she oversees strategy on a number of accounts that sit within her team. She is also actively involved in client work in an Account Director capacity, with a particular focus on B2B. With a background in languages and a previous career as a translator, she's also interested in international expansion and global strategy.
Columnist Anna Shirley shares her impressions of Apple's App Store search ads platform, highlighting its positive and negative aspects.Anna Shirley | Aug 8, 2017 at 10:43 am ET
You may be stressing over how to make improvements to your paid search campaigns when data is scarce, but columnist Anna Shirley shows how a low-volume account can be a great opportunity to be more creative and inventive.Anna Shirley | May 3, 2017 at 11:02 am ET
Columnist Anna Shirley discusses some of the most useful reports in Bing Ads and how they can be used to further refine and optimize your ad campaigns.Anna Shirley | Dec 14, 2016 at 10:14 am ET