Contributor

Anna Shirley

About Anna Shirley

Anna is Associate Head of Search at UK-based digital marketing agency, Merkle | Periscopix. With 4 years' experience in the industry, she oversees strategy on a number of accounts that sit within her team. She is also actively involved in client work in an Account Director capacity, with a particular focus on B2B. With a background in languages and a previous career as a translator, she's also interested in international expansion and global strategy.

Anna Shirley's latest articles

Apple

Apple Search Ads: Still tapping after 6 months of testing

Columnist Anna Shirley shares her impressions of Apple's App Store search ads platform, highlighting its positive and negative aspects.

Anna Shirley | Aug 8, 2017 at 10:43 am ET

Google Ads

5 steps to success for low-conversion-volume accounts in AdWords

You may be stressing over how to make improvements to your paid search campaigns when data is scarce, but columnist Anna Shirley shows how a low-volume account can be a great opportunity to be more creative and inventive.

Anna Shirley | May 3, 2017 at 11:02 am ET

Bing

The next Bing thing: Get your Bing campaigns in top shape for 2017

Columnist Anna Shirley discusses some of the most useful reports in Bing Ads and how they can be used to further refine and optimize your ad campaigns.

Anna Shirley | Dec 14, 2016 at 10:14 am ET