Anna Shirley

Anna is Associate Head of Search at UK-based digital marketing agency, Merkle | Periscopix. With 4 years' experience in the industry, she oversees strategy on a number of accounts that sit within her team. She is also actively involved in client work in an Account Director capacity, with a particular focus on B2B. With a background in languages and a previous career as a translator, she's also interested in international expansion and global strategy.

PPC

Should PPC agencies be scared of automation?

Paid search professionals might be nervous about losing their jobs to automation, but columnist Anna Shirley makes the case that PPC automation may...