Content
How Enterprises Should Approach Link Building
Contributor Bill Hunt recaps a session from SMX East in which Joe Oliver and Cody Cahill from Page One Power explain the different strategies...
Bill Hunt
Bill Hunt is currently the President of Back Azimuth Consulting and co-author of Search Engine Marketing Inc. His personal blog is whunt.com.
SEO
Monetizing Site Search Queries
I believe that once everyone starts thinking clearly again after the last round of Penguin updates — focusing on their business rather than on...
SEO
How To Mine Your Local Market Site Search Keyword Goldmine
The lowly keyword phrase seems to be getting more attention these days. Last month, I spoke at SMX West about big data and co-optimization, then...
SEO
Is Your Local Pricing Strategy Blocking Search Engine Spiders?
eMarketer’s recent report on Global e-commerce growth showed online sales globally exceeded $1 trillion in 2012. They further indicate that...
SEO
6 Tips For Increasing Search Team Communication
In my last article, Big Win & Fails For Global Search Marketing, I recapped some of the failures and successes in Global Search Marketing and...
SEO
2012 Scorecard: Big Wins & Fails For Global Search Marketing
Rather than one of the typical year-end/new year predictions, I am going to use this space to rant about our industry and some obvious fails that...
Content
60 Minutes To Global Search Greatness Through Keyword Analysis
What if you could only spend one hour each week identifying some of your biggest opportunities and problems? What would you spend the time doing?...
SEO
The Tale Of Goldilocks & Global Search Budgeting
In the last few articles, we focused on minimums of keyword research and measuring performance, and now we can extend that process to budgeting....
SEO
How To Expand Your Keyword Portfolio For Global Leads & Sales
Last time, we looked at the process of A Minimalist Approach To Global Keyword Expansion & Monitoring, which is the bare minimum a company should...
SEO
A Minimalist Approach To Global Keyword Expansion & Monitoring
There have been a number of articles lately on keyword expansion and management but most of them seemed to skip over the basics especially at the...
SEO
How To Get Alignment Of Your Global Search Programs
I just wrapped up a strategy session in Europe with two different companies and wanted to recap some of the issues I encountered and how we are...
SEO
How To Implement The hreflang Element Using XML Sitemaps
After much confusion and frustration from multilingual site webmasters on how to properly use the hreflang element, Google announced new...
SEO
8 Steps To Maximize Success In Global Site Migrations
With the change from winter to spring, we are seeing a lot of companies bringing their international sites out of hibernation and refreshing them...
SEO
Stop Blaming IT! How Communication Could Improve From The SEO Side
Last time, we talked about making your Global Search Marketing Ecosystem thrive and one of the key elements for success was effective IT...
SEO
Is Your Global Search Ecosystem Thriving Or Dying?
Nearly two years ago, I wrote about creating a Global Search Center of Excellence and since have had the opportunity to keynote a number of company...
SEO
Developing A Global SEO Diagnostics Plan
A positive trend I have seen over the past few months is companies adopting a dedicated SEO diagnostics person or integrating SEO diagnostics into...
SEO
A New Year, New Markets & New Keywords
As we kick off the new year with replenished budgets, many of you are using your pot of gold to kick off new markets. Over the past few months I have...
SEO
Year-End Review Of Your Multilingual Programs
Year-end is a good time to review your programs to get them ready for the next year. Typically, this time of year things slow down due to the...
SEO
Should You Have A Prenup With Your Global Search Vendor?
Nearly all search vendors have some sort of agreement, and the larger the client, the more complex the terms of service will be with procurement as...
SEO
Search Marketing Learnings From The Nordic Region
I just returned from a week in the Nordic region of Northern Europe speaking at conferences in Stockholm Sweden (SMX Stockholm) and Oslo Norway (SEM...