Copy Vs. Design: Which Is Most Important To Conversion?
Two very different sites: one “dated, awkward, wordy;” the other “newer, looks better, better organized." So why was the "dated, awkward, wordy" winning the conversion game so handily?
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Brian Massey's latest articles
The Site As A Service: Core Conversion Marketing Strategies
This is the last in this series of core conversion marketing strategies: The Site as a Service Pattern. Get visitors into a trial from your home page, use email notifications to keep them interested and engaged, and you will get more and more customers from your online marketing efforts.
The Considered Purchase: Core Conversion Marketing Strategies
The Considered Purchase Pattern is a powerful model for a business-to-business website because so many businesses have flaccidly chosen to build their site on the brochure pattern. With the strategies outlined here, you will generate new leads and sales at a fraction of the cost of your competitors. Get these strategies right, and you have […]
The E-commerce Pattern: Core Conversion Marketing Strategies
Here are the three strategies that are conversion deal-breakers for e-commerce web sites. Get these strategies right, and you should be able to optimize your way to higher conversion rates. Get any of these wrong, and you will find yourself struggling to improve.
The Portal Pattern: Core Conversion Marketing Strategies
Sites built on the Portal pattern include news sites, research sites, educational sites, forums, and association sites. Most revenue-generating blogs follow the Portal pattern. The primary goals of a portal are to get people to stick around, to view more pages, and to join or subscribe. Here are the conversion strategies that will impact these goals most.
The Five Core Patterns Of Conversion Marketing
How many basic web patterns are there? If you were to boil every web site down to a set of core species, how many would you list? Would there be 500 basic types? 100? 50? How about five? Conversion scientists require some categorization and classification to do their job well. This allows us to simplify […]