Brian Massey

Brian Massey is the Conversion Scientist at Conversion Sciences and author of Your Customer Creation Equation: Unexpected Website Forumulas of The Conversion Scientist. Follow Brian at The Conversion Scientist blog and on Twitter @bmassey

8 Ways Landing Pages Are Like A TV Sitcom

Dan Harmon is the creator of the quirky quirky TV show Community (NBC). Harmon uses a unique circular device he calls an “Embryo” that...

Landing Page Battles Of The Flat Foreheaded

If you run into a marketer with a flat forehead, odds are that they have been working on landing pages. Landing pages are are a fantastic conversion...

5 Ways To Jump Ahead In Your Industry

We frequently hear about the consumer brands that dominate their markets. Amazon controls 25% of all Internet commerce. Zappos grew to a billion...

Building Empathy For Googlebot

With one persona, copywriters and designers will gain a better understanding of Googlebot and do a better job of creating a site that will appeal to...

Your Secret Conversion Lab, Part 2

A conversion lab equipped with powerful content marketing and analytics tools, free of organizational obstacles and site politics will give marketers...

Setting Up Your Own Conversion Lab, Part 1

Every marketer needs their own marketing laboratory, that place that they go when they really want to understand something about their audience. This...

The Perfect Social Media Measurement Plan

It's possible to automate and centralize the measurement of social media marketing efforts, in part thanks to a wireless tracking device that we...