10 Optimization Secrets To Drive More Mobile Traffic From Facebook
One of the staggering facts in Facebook’s public filing last month was that 50% of their traffic is driven by mobile devices. That’s...
Brian Klais
Brian Klais is founder and president at Pure Oxygen Labs, a mobile consulting and technology firm he launched in 2011, headquartered in Madison, Wisconsin. Previously, Brian was an executive at Netconcepts, a leading SEO consulting and technology provider to retail and media brands like Zappos, Home Shopping Network, Cabela’s, Discovery Channel, and Yahoo!. When Covario acquired Netconcepts in 2010, Brian became VP of Products. At Search Engine Land, Brian mused on the intersection of search, mobile, and analytics in the "Mobile Mondays" column, and previously for the "Analyze This" column. He's a frequent speaker at conferences like SMX, Where2.0, AdTech, and Shop.org.
7 Key Mistakes That Cost Advertisers ‘Mobile Super Bowl I’
By now, you may have already put Super Bowl XLVI in the history books. But let’s remember: this was the first to occur in the post-PC mobile...
10 Search & Social Resolutions For A Very Mobile 2012
Happy (belated) New Year. Let’s face it, 2012 isn’t the first year someone has christened the “year of mobile.” But it is the...
5 SEO Tips To Get Mobile Apps Ranked In SERPs
Retail brands with popular mobile apps are benefiting tremendously this holiday season from prominent mobile app visibility in Google’s organic...
Give Thanks Google Hasn’t Secured Mobile Search Data – Yet
As we approach Thanksgiving in the US, Google’s recent introduction of secure search understandably left many in SEO-land feeling more like the 99%...
Why Mobile Is Spinning Our New Invisible Web
It’s been about a decade now since marketers woke up to the reality of the deep “invisible Web” – that mass of dynamic content search...
How To Create QR Codes With Optimal URL Strategies In Mind
My last few columns painted a picture of QR codes as a force that will disrupt paid search and organic search marketing strategies. QR codes give...
How Integrated QR Codes Could Disrupt Your SEM Strategy
This summer, I dedicated my columns to exploring the disruptive effects QR codes will have on the core of search marketing – from SEO URL strategy,...
Mobile Link Building Issues: How QR Codes Disrupt More Than URLs
Last month, I introduced the idea that QR codes could disrupt your URL strategy. This led to quite a lively discussion! With dozens of comments, over...
Why QR Codes Could Disrupt Your SEO URL Strategy
SEO has greatly influenced web information architecture over the years, particularly with respect to URL structure. I think we’d all agree, it...
RIP Referrer Data! How Mobile Apps Can Kill Your Mobile Metrics
Imagine justifying your PPC budget, if you could no longer track which keywords sent each visitor. Regardless of how successful your program is...
Your Mobile Site May Be A Lot Less Mobile Than You Think
Any smartphone shopper who’s tried to take advantage of the mobile Web will nod incredulously with Google’s recent survey that found 79% of...
How To Navigate The Mobile Matrix Of Search, Social & SMS
“I know why you’re here Neo… It will find you if you want it to.” -Trinity Last time I made the case that you’re not...
Why Mobile SEO Is Mobile-Friendly
No, you’re not seeing double from last week. I wanted to extend the theme Bryson initiated in his column last week, titled “Why...
3 Tips To Detect & Fix Mobile Search Leaks, Improve Your CTR
I’m pleased to join you with my first installment for the new Mobile Mondays column. As a long time Analyze This columnist, I appreciate SEL making...
Why Google’s New Keyword Data May Actually Make 2011 “Year of Mobile Marketing”
By helping solve the fundamental business problem of resource allocation, Google’s freshly announced Mobile Keyword Tool has the potential to...
Do You Hear What I Hear: Understanding Mobile Searcher Intent
With 2010 holiday shopping season nearly complete, every consumer brand has really been given the ultimate mobile gift this from their consumers: a...
3 Mobile Campaign Mistakes Big Brands Make & How To Profit From Them
Over the past few months I’ve focused my articles for Search Engine Land’s Analyze This column on helping marketers prepare to maximize their...
Go For Bigger Mobile Budgets For The Holidays Now!
The 2010 mobile holiday season is now just 30 days out. In last month’s column, I outlined dozens of mobile web page optimization best...
23 Ways To Slam-Dunk Your Mobile Conversions For The Holidays
The 2010 retail holiday season kicks off in just 60 days. If you’re like me, you already sense the Christmas shopping budget is sunk, having to...