10 Optimization Secrets To Drive More Mobile Traffic From Facebook
One of the staggering facts in Facebook’s public filing last month was that 50% of their traffic is driven by mobile devices. That’s...
Brian Klais is founder and president at Pure Oxygen Labs, a mobile consulting and technology firm he launched in 2011, headquartered in Madison, Wisconsin. Previously, Brian was an executive at Netconcepts, a leading SEO consulting and technology provider to retail and media brands like Zappos, Home Shopping Network, Cabela’s, Discovery Channel, and Yahoo!. When Covario acquired Netconcepts in 2010, Brian became VP of Products. At Search Engine Land, Brian mused on the intersection of search, mobile, and analytics in the "Mobile Mondays" column, and previously for the "Analyze This" column. He's a frequent speaker at conferences like SMX, Where2.0, AdTech, and Shop.org.
One of the staggering facts in Facebook’s public filing last month was that 50% of their traffic is driven by mobile devices. That’s...
By now, you may have already put Super Bowl XLVI in the history books. But let’s remember: this was the first to occur in the post-PC mobile...
Happy (belated) New Year. Let’s face it, 2012 isn’t the first year someone has christened the “year of mobile.” But it is the...
Retail brands with popular mobile apps are benefiting tremendously this holiday season from prominent mobile app visibility in Google’s organic...
As we approach Thanksgiving in the US, Google’s recent introduction of secure search understandably left many in SEO-land feeling more like the 99%...
It’s been about a decade now since marketers woke up to the reality of the deep “invisible Web” – that mass of dynamic content search...
My last few columns painted a picture of QR codes as a force that will disrupt paid search and organic search marketing strategies. QR codes give...
This summer, I dedicated my columns to exploring the disruptive effects QR codes will have on the core of search marketing – from SEO URL strategy,...
Last month, I introduced the idea that QR codes could disrupt your URL strategy. This led to quite a lively discussion! With dozens of comments, over...
SEO has greatly influenced web information architecture over the years, particularly with respect to URL structure. I think we’d all agree, it...
Imagine justifying your PPC budget, if you could no longer track which keywords sent each visitor. Regardless of how successful your program is...
Any smartphone shopper who’s tried to take advantage of the mobile Web will nod incredulously with Google’s recent survey that found 79% of...
“I know why you’re here Neo… It will find you if you want it to.” -Trinity Last time I made the case that you’re not...
No, you’re not seeing double from last week. I wanted to extend the theme Bryson initiated in his column last week, titled “Why...
I’m pleased to join you with my first installment for the new Mobile Mondays column. As a long time Analyze This columnist, I appreciate SEL making...
By helping solve the fundamental business problem of resource allocation, Google’s freshly announced Mobile Keyword Tool has the potential to...
With 2010 holiday shopping season nearly complete, every consumer brand has really been given the ultimate mobile gift this from their consumers: a...
Over the past few months I’ve focused my articles for Search Engine Land’s Analyze This column on helping marketers prepare to maximize their...
The 2010 mobile holiday season is now just 30 days out. In last month’s column, I outlined dozens of mobile web page optimization best...
The 2010 retail holiday season kicks off in just 60 days. If you’re like me, you already sense the Christmas shopping budget is sunk, having to...