Learn how to build an online to offline attribution model for local businesses
Offline pickup with online ordering and coupons are just a couple of ways you can build your ideal local attribution...
Brian Smith is Director of Local Search Strategy at Rio SEO, a leading local search marketing software company for enterprise brands. Over more than a decade, clients relied on Brian's local marketing expertise for solutions to their most vexing local visibility challenges. When this Montana native isn’t busy delivering brands exceptional value for their local efforts, you can find him chauffeuring his kids to dance practice and sporting events.
Offline pickup with online ordering and coupons are just a couple of ways you can build your ideal local attribution...
Contributor Brian Smith offers insights on how service area businesses can use GMB's bulk syndication service to increase their visibility and...
So, you've set up your Google My Business listing but still aren't seeing results. What's the next step? Columnist Brian Smith lays out some...
How has Google's local search changed throughout the years? Columnist Brian Smith shares a timeline of events and their impact on brick-and-mortar...
Though Google My Business isn't perfect, columnist Brian Smith believes that recent updates and added features illustrate Google's commitment to...
With big players like Facebook and Apple committing to the technology, contributor Brian Smith argues that AR is becoming more than just a novelty...
On-demand delivery services are making local businesses nervous, but columnist Brian Smith explains why this new shift in consumer behavior should be...
Columnist Brian Smith discusses some of the recent developments and technology that will impact local search, both in the short term and the long...
Columnist Brian Smith explains the impact of proximity on local searches and provides advice for how marketers can make it work for...
Columnist Brian Smith explains how ride-sharing services and self-driving cars will open up a host of new opportunities for local...
Ads are coming to voice search sooner than you think. Columnist Brian Smith discusses what this might mean for local businesses, as well as SEO and...
When deciding which local businesses to patronize, consumers choose ones they know and trust. Columnist Brian Smith shares tips for marketers looking...
As digital assistants like Alexa and Google Home become more popular, how can local search marketers adapt? Columnist Brian Smith shares his...
It can be a challenge to get a clear picture of how effective your local marketing efforts are, so columnist Brian Smith outlines some of the more...
Looking to build a successful career in local SEO? Columnist Brian Smith is here to coach you on how to improve your...
Getting a handle on the data for multiple-location businesses can be a significant challenge. Columnist Brian Smith provides step-by-step guidelines...
The leap from physical to digital maps was game-changing for marketers and consumers alike, but what's next on the horizon? Columnist Brian Smith...
What might the popular new mobile game mean for local marketers? Columnist Brian Smith...
Each update to the Google My Business API makes life easier for those of us managing locations at scale, but columnist Brian Smith notes that gaps in...