Analytics & Conversion
Work Smart, Not Hard – An Introduction To Google Analytics Dashboards
I love my Google Analytics dashboard and I’m not ashamed to admit it. It saves me time, helps me look like I’m 100% on top of things when...
Carrie Hill
Carrie Hill is the co-founder of Ignitor Digital, along with long-time colleague Mary Bowling. After years working for other agencies and learning the ins and outs of great customer service, Carrie and Mary opened Ignitor Digital to serve the small and very small business with top-quality Local Search, SEO and Social Media services. When not working, Carrie loves to cook for friends and family, hang out with her pretty awesome kids, and read books that have little-to-no educational value!
Analytics & Conversion
5 Common Tracking Problems: How To Troubleshoot & Fix Them
I spend a lot of time trying to figure out exactly what is wrong with some clients’ analytics installs. Unlike types or broken code, or misspelled...
Analytics & Conversion
Justified – Beginning Steps To Proving Your Internet Marketing Point
If you’re working in online marketing in some function, you’ve battled this – the need to justify your marketing budget to the bean counters in...
Analytics & Conversion
A Beginners Guide To Finding Ad Placements & Fine Tune Conversions With Analytics Data
Many new webmasters and website marketers are under the mistaken impression that online marketing is a “Field of Dreams” and “if...
Analytics & Conversion
A Beginner’s Guide To Setting Goals In Google Analytics
When I first started using Google Analytics, my “goal” was to not run away screaming. The intense amount of information, seemingly...
Analytics & Conversion
3 Metrics Google Analytics Beginners Should Watch
The first login to a Google Analytics account can be daunting. There are so many things to see, and so many different ways to tweak data, that...
Analytics & Conversion
Event Tracking 101 For Google Analytics
Setting up Analytics accounts has evolved beyond installing “generated” scripts on pages and calling it a day. What started with the...
Analytics & Conversion
Are You Using Filters To Keep Your Analytics Data Honest?
Data is a fickle friend. It is only as reliable as the setup you have and the effort you put into understanding the numbers. There are so many...
Content
Is Your Blog An Asset Or A Liability?
I analyze websites every day, as well as a lot of Facebook pages, and a ton of blogs attached to websites and Facebook pages. I realized something...
Analytics & Conversion
How To Build Multi-Purpose Landing Pages For Small Budget Advertising
For a long time, I thought utilizing a strong Landing Page Optimization program was only available to large companies with large budgets. The...
Analytics & Conversion
Google Does Love Ranking Data – They Just Aren’t Ready To Admit It
During the Matt Cutts You & A at SMX Advanced in Seattle last week, someone asked Matt if Google would ever “like” query systems that...
Content
Likes Are Not Loves – How To Waste Time “Marketing” In Facebook
I heard the other day that if someone “Likes” your Facebook business page, they’re over 90% likely to never look at it again. Wow. ...
Content
How To Use Automated Rules In Google AdWords
When I first started down this 6-lane highway called Online Marketing over six years ago, we used an absolutely archaic bid management software whose...
Content
How To & When To Use Product And Sitelink Ad Extensions
A few weeks ago, we went over the pros and cons of using Phone Extensions and Location Extensions in your AdWords campaigns. This week, I’d like to...
Content
How To & When To Use Google Ad Extensions: Phone & Local Extensions
Over the last year or so, Google has been steadily adding features to the AdWords interface that on the surface seem wonderful, unless managing and...
PPC
Remarketing For Everyone With Google AdWords
It seems every few months a new feature of Google AdWords rolls out destined to make it easier for the do-it-yourselfer to compete with the big-wigs...
SEO
Using PPC Ads To Fine Tune Your Organic Ad Copy
I’m a huge fan of treating Page Titles and Meta Descriptions as ad copy. Using language that speaks to a person’s motivation for shopping and...
SEO
Thanks, Coach! What John Wooden Taught Me About SEM
As I was searching for a topic for this article, the news has come in that legendary UCLA coach John Wooden has passed away. Not only was he a...
SEO
Secret Sauce: Leverage Outside Listings To Help Local Rankings
Google Maps (or Local, or Places, or whatever it is calling itself this month) is the bane of my existence. Well, maybe 3rd place behind Bing and...
SEO
Are You Overwhelming Your Visitors?
Are you overwhelming your visitors? Generally in this column, I offer step by step instructions to figure out a part of Search Engine Marketing on...