Content marketing news, strategies & tips
Life after Google Shopping: Don’t be a one-trick pony
No brand grows at scale on one ad platform so you need to look for opportunities beyond Google Shopping. Here are some options to consider.
Duane has been called an international man of mystery and digital nomad by friends. He has lived in 6 cities across 3 continents and visited 40 countries around the world. He uses his curiosity for people and love for people watching to run better marketing campaigns for clients. After leaving Toronto in 2011 to gain an international view of the world. He has worked for Telstra in Australia and brands including ASOS, Jack Wills and Mopp (bought Sept. 2014) while in London, UK. He now lives in Montreal, Canada helping brands grow through data, CRO and marketing at Take Some Risk Inc.
Content marketing news, strategies & tips
No brand grows at scale on one ad platform so you need to look for opportunities beyond Google Shopping. Here are some options to consider.
Duane Brown | Jun 11, 2020 at 7:00 am ETContent marketing news, strategies & tips
Love it or hate it, the double sidebar makes context switching a lot easier as you move between ad accounts or from other search engines.
Duane Brown | Apr 29, 2020 at 2:18 pm ETIt’s time to go through your website and figure out if this is the experience we want customers to have, especially on a mobile device.
Duane Brown | Jan 3, 2020 at 11:13 am ETCreating a win-win partnership for agencies and clients depends on the understanding that marketing is an investment center, not a cost center.
Duane Brown | Nov 7, 2019 at 8:38 am ETThe important work should go into understanding who you will target with your marketing message and make sure you have the right marketing assets.
Duane Brown | Aug 16, 2019 at 8:00 am ETHere's how an e-commerce business tested different ad copy and images on Facebook to lower their CPA by 70 percent over three months.
Duane Brown | Jan 25, 2019 at 8:00 am ETIn this case study, a focus on keywords and cleaning up data to better understand CRO led to a 55 percent decrease in purchase CPA and larger deal size leads.
Duane Brown | Jan 8, 2019 at 10:39 am ET