3 ways to revitalize your digital marketing program
Ever hit a performance plateau? Contributor Elizabeth Laird looks at three ways to jumpstart your marketing efforts when you’re stuck and spinning your wheels.
Elizabeth Laird is a Senior Consultant for ClermontDigital, a digital marketing consultancy focused on paid media, analytics, and conversion rate optimization. During her decade-long career, Elizabeth has managed all aspects of digital marketing, including paid search, display advertising, lead nurture, social, UX, branding, and affiliate marketing. She has extensive experience defining strategy and managing operations for large-scale accounts across a variety of industries. When not managing digital marketing campaigns, Elizabeth can be found spending time with her family, traveling, doing yoga or watching British television.
How marketers’ influence can expand beyond lead gen: Utilizing remarketing for nurturing leads
Marketers are often responsible for generating leads, but columnist Elizabeth Laird explains how they can also help move those leads down the sales funnel.