Case study: The true value of informational content for e-commerce SEO
Data suggests that informational content pages do indeed help rank better for search queries with commercial intent.
Eoghan Henn is a freelance technical marketer and the co-founder of searchVIU, a website migration SEO tool provider. He also teaches digital marketing at the University of Santiago de Compostela. Before moving to Spain and starting his current roles, he worked as a consultant for digital marketing agencies in Germany and Belgium. His areas of specialization include international and technical SEO, Google Tag Manager implementations and web analytics.
Data suggests that informational content pages do indeed help rank better for search queries with commercial intent.
Eoghan Henn | Jan 16, 2020 at 2:22 pm ET