Erin Everhart

Erin Everhart is an experienced digital strategist, content developer and search marketer. She's currently the Senior Manager, Media Strategy for The Home Depot and has previously worked agency-side for mid-sized business and Fortune 500 companies. She speaks regularly on digital strategy, content development and inbound marketing at conferences nationwide. Follow her on Twitter @erinever.

Google

2014 Year In Review: A Look Back On What Happened With SEO

Every year, we say how much has changed in the industry — and every year, we’re right. It never ceases to  amaze me how much SEO constantly refines itself to more sophisticated Google guidelines and smarter, savvier searchers. Think about it: Since 2011, Moz has counted more than 83 major algorithm updates to the search engine giant. That’s […]

Content Marketing

7 Things I Wish Execs Knew About Link Building

Whether it’s your CMO, your client or your client’s boss, we’ve all worked with someone who just doesn’t quite get search. And that’s OK. We can’t expect everyone to understand the intricacies behind what goes into that No. 1 ranking. SEO is easy in theory, but it’s a daunting task to take on, and Google […]