PPC
Using search marketing to amplify TV buys: SMX East 2016
Columnist Erin Everhart provides key takeaways on a session from SMX East 2016 detailing the relationship between paid search and TV advertising.
Erin Everhart is an experienced digital strategist, content developer and search marketer. She's currently the Senior Manager, Media Strategy for The Home Depot and has previously worked agency-side for mid-sized business and Fortune 500 companies. She speaks regularly on digital strategy, content development and inbound marketing at conferences nationwide. Follow her on Twitter @erinever.
Content
5 ways SEO and PR should be working together
When it comes to digital marketing, SEO and PR go together like peanut butter and jelly. Columnist Erin Everhart explains how these two teams can combine forces to benefit each other and the business as a whole.
Amazon
SMX West: Content, your brand and the battle for customers
When it comes to SEO, Wil Reynolds argues that we need to stop focusing on the algorithm and start focusing on the audience. Columnist Erin Everhart recaps his presentation from SMX West.
Amazon
How TV (And Video) Influences Search Behavior
In a multi-screen world, you're competing not just for media placement, but for attention. Columnist Erin Everhart discusses how search marketers can use this to their advantage.
Content
How To Prep For The Pending Penguin Update & Ensure You’re Penalty Free In 2016
The next Penguin update is coming soon, according to a Google spokesperson. Columnist Erin Everhart outlines what you can do to prepare.
How To Manage Your Old & Outdated Content
Fresh content is important when it comes to SEO, but Erin Everhart reminds us that there's value in updating old content, as well.
SEO
SEO Can’t Always Get What It Wants — Or Can It?
SEO doesn't exist in a vacuum. Contributor Erin Everhart shares tips for getting other company stakeholders on board to achieve SEO success.
Google Search Console
5 SEO Problems Plaguing E-Commerce Websites
Columnist Erin Everhart addresses some of the unique challenges facing e-commerce sites when it comes to search engine optimization.
Google Algorithm Updates
Generalists Vs. Specialists In SEO: What’s The Best Approach?
In a follow-up to her last column, Erin Everhart takes on the question of whether it's better for search engine optimization professionals to be highly specialized in SEO or more of a jack-of-all-trades digital marketer.
Link Building
In 2015, Your Job As An SEO Isn’t Actually SEO
Columnist Erin Everhart explains how the role of the search engine optimization (SEO) professional is undergoing a major transformation.
Google Algorithm Updates
My 4 New Year’s Resolutions For A New Year Of SEO
What are your SEO resolutions for 2015? Columnist Erin Everhart shares hers.
2014 Year In Review: A Look Back On What Happened With SEO
Every year, we say how much has changed in the industry — and every year, we’re right. It never ceases to amaze me how much SEO constantly refines itself to more sophisticated Google guidelines and smarter, savvier searchers. Think about it: Since 2011, Moz has counted more than 83 major algorithm updates to the search engine giant. That’s […]
Content
21 Link Building Ideas That Have Nothing To Do With Guest Posting
Need some creative inspiration for link building tactics? Columnist Erin Everhart has you covered.
Apple
How To Estimate Traffic From A Ranking Increase Using Actual Metrics, Not Generic Studies
Columnist Erin Everhart shows you how to prove SEO value with traffic estimates based on your own organic data rather than generic web studies.
Should You Really Spend Your Time (And Resources) On Negative SEO?
Every site is bound to have some shady links. But should you disavow? You might be throwing the baby out with the bath water.
PPC
How To Prove The Value Of SEO Without Drowning In Data
Having a tough time communicating the value of SEO to your C-Suite? Erin Everhart provides some tips on how to tackle this common issue.
Content
8 Small Tweaks That Can Deliver Big Link Building Results
About this time every year I reflect on my progress thus far and start thinking about what I want to do differently in the second half of the year. Consider taking a good, hard look at your link building campaigns. Even if your strategy isn’t six months old, making changes to your plan multiple times […]
1
Back To Basics: 5 Fundamentals Of Link Building That Will Never Go Away
SEO is a totally different beast today than it was just a few years ago, and many would argue that link building is the aspect that’s suffered the biggest beating since then. Yes, the process of link building today is nothing like how we did it in years past — but the qualities that make a good […]
Content
7 Things I Wish Execs Knew About Link Building
Whether it’s your CMO, your client or your client’s boss, we’ve all worked with someone who just doesn’t quite get search. And that’s OK. We can’t expect everyone to understand the intricacies behind what goes into that No. 1 ranking. SEO is easy in theory, but it’s a daunting task to take on, and Google […]
Link Building
Link Building Does Not Equal Content Marketing – But Here’s How They Fit Together
Link building has gone through a lot in the past 18 months — and when content marketing became the buzzword of the day, there were troves of articles saying that content marketing is the new link building or that content marketing has replaced link building. That couldn’t be more false. Content marketing can build links. […]