Using search marketing to amplify TV buys: SMX East 2016
Columnist Erin Everhart provides key takeaways on a session from SMX East 2016 detailing the relationship between paid search and TV advertising.
Erin Everhart is an experienced digital strategist, content developer and search marketer. She's currently the Senior Manager, Media Strategy for The Home Depot and has previously worked agency-side for mid-sized business and Fortune 500 companies. She speaks regularly on digital strategy, content development and inbound marketing at conferences nationwide. Follow her on Twitter @erinever.
Columnist Erin Everhart provides key takeaways on a session from SMX East 2016 detailing the relationship between paid search and TV advertising.
Erin Everhart | Oct 4, 2016 at 2:04 pm ETWhen it comes to digital marketing, SEO and PR go together like peanut butter and jelly. Columnist Erin Everhart explains how these two teams can combine forces to benefit each other and the business as a whole.
Erin Everhart | May 6, 2016 at 10:35 am ETWhen it comes to SEO, Wil Reynolds argues that we need to stop focusing on the algorithm and start focusing on the audience. Columnist Erin Everhart recaps his presentation from SMX West.
Erin Everhart | Mar 8, 2016 at 11:58 am ETIn a multi-screen world, you're competing not just for media placement, but for attention. Columnist Erin Everhart discusses how search marketers can use this to their advantage.
Erin Everhart | Jan 12, 2016 at 9:47 am ETThe next Penguin update is coming soon, according to a Google spokesperson. Columnist Erin Everhart outlines what you can do to prepare.
Erin Everhart | Nov 17, 2015 at 10:30 am ETFresh content is important when it comes to SEO, but Erin Everhart reminds us that there's value in updating old content, as well.
Erin Everhart | Aug 25, 2015 at 10:09 am ETSEO doesn't exist in a vacuum. Contributor Erin Everhart shares tips for getting other company stakeholders on board to achieve SEO success.
Erin Everhart | Jun 30, 2015 at 12:13 pm ETColumnist Erin Everhart addresses some of the unique challenges facing e-commerce sites when it comes to search engine optimization.
Erin Everhart | Jun 2, 2015 at 9:36 am ETIn a follow-up to her last column, Erin Everhart takes on the question of whether it's better for search engine optimization professionals to be highly specialized in SEO or more of a jack-of-all-trades digital marketer.
Erin Everhart | Apr 7, 2015 at 9:11 am ETColumnist Erin Everhart explains how the role of the search engine optimization (SEO) professional is undergoing a major transformation.
Erin Everhart | Feb 10, 2015 at 9:00 am ETWhat are your SEO resolutions for 2015? Columnist Erin Everhart shares hers.
Erin Everhart | Jan 14, 2015 at 9:44 am ETEvery year, we say how much has changed in the industry — and every year, we’re right. It never ceases to amaze me how much SEO constantly refines itself to more sophisticated Google guidelines and smarter, savvier searchers. Think about it: Since 2011, Moz has counted more than 83 major algorithm updates to the search engine giant. That’s […]
Erin Everhart | Dec 23, 2014 at 10:27 am ETNeed some creative inspiration for link building tactics? Columnist Erin Everhart has you covered.
Erin Everhart | Nov 18, 2014 at 10:25 am ETColumnist Erin Everhart shows you how to prove SEO value with traffic estimates based on your own organic data rather than generic web studies.
Erin Everhart | Oct 21, 2014 at 10:02 am ETEvery site is bound to have some shady links. But should you disavow? You might be throwing the baby out with the bath water.
Erin Everhart | Sep 26, 2014 at 10:20 am ETHaving a tough time communicating the value of SEO to your C-Suite? Erin Everhart provides some tips on how to tackle this common issue.
Erin Everhart | Aug 26, 2014 at 10:04 am ETAbout this time every year I reflect on my progress thus far and start thinking about what I want to do differently in the second half of the year. Consider taking a good, hard look at your link building campaigns. Even if your strategy isn’t six months old, making changes to your plan multiple times […]
Erin Everhart | Jul 29, 2014 at 10:26 am ETSEO is a totally different beast today than it was just a few years ago, and many would argue that link building is the aspect that’s suffered the biggest beating since then. Yes, the process of link building today is nothing like how we did it in years past — but the qualities that make a good […]
Erin Everhart | Jul 1, 2014 at 10:15 am ETWhether it’s your CMO, your client or your client’s boss, we’ve all worked with someone who just doesn’t quite get search. And that’s OK. We can’t expect everyone to understand the intricacies behind what goes into that No. 1 ranking. SEO is easy in theory, but it’s a daunting task to take on, and Google […]
Erin Everhart | Jun 3, 2014 at 9:18 am ETLink building has gone through a lot in the past 18 months — and when content marketing became the buzzword of the day, there were troves of articles saying that content marketing is the new link building or that content marketing has replaced link building. That couldn’t be more false. Content marketing can build links. […]
Erin Everhart | May 6, 2014 at 9:30 am ET