Is AJAX Killing Your Crawl Budget?
Columnist Gene McKenna of Groupon discusses options for how to handle JSON files when optimizing your crawl budget.
Gene McKenna is a Director of Product Management at Groupon where he leads organic search. Gene's SEO philosophy is to build a great product for users, so he led his team to launch Groupon's first on-site search, Groupon Place Pages and the Groupon Guide platform.
Ranking First Is Good, But First With Prerender Is Better
How do you know when you've got a strong hold on the #1 ranking? Contributor Gene McKenna shows how Google Chrome may provide a clue.
New Google Ad Format Only Changed User Behavior For 3 Months
Google rolled out a new design for its search engine results pages back in March, but the changes don't seem to have had a lasting impact for search ads.
Experiment Shows Up To 60% Of “Direct” Traffic Is Actually Organic Search
Everyone knows that browsers don’t always report where visitors came from when they arrive at a website. When they don’t report where they were in the Hypertext Transfer Protocol (HTTP) referrer header, often the traffic is considered “Direct” — which really means, “we have no clue where they came from, maybe they typed the URL […]