Google Search Console
Is AJAX Killing Your Crawl Budget?
Columnist Gene McKenna of Groupon discusses options for how to handle JSON files when optimizing your crawl budget.
Gene McKenna is a Director of Product Management at Groupon where he leads organic search. Gene's SEO philosophy is to build a great product for users, so he led his team to launch Groupon's first on-site search, Groupon Place Pages and the Groupon Guide platform.
Google Search Console
Columnist Gene McKenna of Groupon discusses options for how to handle JSON files when optimizing your crawl budget.
Gene McKenna | Aug 6, 2015 at 9:38 am ETAmazon
How do you know when you've got a strong hold on the #1 ranking? Contributor Gene McKenna shows how Google Chrome may provide a clue.
Gene McKenna | Nov 12, 2014 at 9:11 am ETPPC
Google rolled out a new design for its search engine results pages back in March, but the changes don't seem to have had a lasting impact for search ads.
Gene McKenna | Aug 22, 2014 at 9:40 am ETApple
Everyone knows that browsers don’t always report where visitors came from when they arrive at a website. When they don’t report where they were in the Hypertext Transfer Protocol (HTTP) referrer header, often the traffic is considered “Direct” — which really means, “we have no clue where they came from, maybe they typed the URL […]
Gene McKenna | Jul 8, 2014 at 10:13 am ET