Columnist Gene McKenna of Groupon discusses options for how to handle JSON files when optimizing your crawl budget.
How do you know when you've got a strong hold on the #1 ranking? Contributor Gene McKenna shows how Google Chrome may provide a clue.Gene McKenna | Nov 12, 2014 at 9:11 am ET
Google rolled out a new design for its search engine results pages back in March, but the changes don't seem to have had a lasting impact for search ads.Gene McKenna | Aug 22, 2014 at 9:40 am ET
Everyone knows that browsers don’t always report where visitors came from when they arrive at a website. When they don’t report where they were in the Hypertext Transfer Protocol (HTTP) referrer header, often the traffic is considered “Direct” — which really means, “we have no clue where they came from, maybe they typed the URL […]Gene McKenna | Jul 8, 2014 at 10:13 am ET