SEO product manager vs. SEO manager: What’s the difference?
Learn the different expectations between these two roles and how each is designed to operate within large organizations.
Holly Miller Anderson is an experienced SEO and marketing strategist. She has more than a decade of broad, digital marketing experience that includes marketing films, managing events, as well as experience growing SEO as an acquisition channel in various roles from consultant to agency and in-house Product Manager at enterprise-level brands. She has made a career advising marketers on their holistic SEO strategy by developing a strategic plan and tactical roadmap that delivers sustainable growth. Holly is currently a Lead SEO Product Manager at Under Armour.
Learn the different expectations between these two roles and how each is designed to operate within large organizations.Holly Miller Anderson | May 1, 2023 at 8:00 am ET
From prioritizing an SEO roadmap to writing an effective ticket, here are fundamentals every SEO product manager should know.Holly Miller Anderson | Mar 15, 2023 at 8:00 am ET
Treating search engine optimization as a product means dedicating ample resources to growing organic traffic and revenue. Learn more here.Holly Miller Anderson | Feb 2, 2023 at 9:00 am ET
SEO product managers are the teammate you never knew you needed. It's also a role in-house teams cannot live without.Holly Miller Anderson | Jan 5, 2023 at 8:00 am ET
Lessons learned from implementing internal linking modules and how to find your pathway to profit with this SEO feature.Holly Miller Anderson | Aug 25, 2022 at 6:00 am ET
Here's why brands have to adapt to change or risk becoming extinct like the dinosaurs.Holly Miller Anderson | Jul 7, 2022 at 6:00 am ET
SEO, unlike SEM, is not an immediate growth channel. But with the right investment, big results will happen over time.Holly Miller Anderson | May 9, 2022 at 8:00 am ET