Why click-based attribution shouldn’t anchor executive dashboards
Click metrics tell part of the story, but overreliance skews budgets and strategy. Build PPC measurement frameworks tied to real outcomes.
Identify traffic-stealing competitors
Find untapped keyword opportunities
Create content that ranks higher
Jenny has years of experience in paid digital marketing strategy and execution across in-house, agency, and consulting settings. She is currently an Associate Director of Paid Media within a large international digital marketing agency, where she manages a team of paid media experts to support their professional development, while also using her skills and experience to scale growth and efficiency for client accounts. If Jenny’s not working, she’s probably out on the water enjoying the outdoors and the beaches of North Carolina, where she lives.
Click metrics tell part of the story, but overreliance skews budgets and strategy. Build PPC measurement frameworks tied to real outcomes.
Jenny Williamson | Dec 15, 2025 at 9:30 am ETAI is collapsing funnels and changing how ads are discovered. Staying relevant means evolving how campaigns, content, and brand connect.
Jenny Williamson | Sep 8, 2025 at 8:00 am ETSearch marketing built on deep user data is no longer sustainable. Here’s how to evolve before performance takes a hit.
Jenny Williamson | Jul 3, 2025 at 8:00 am ETBoost clarity in your digital marketing strategy by tracking paid media and business KPIs that align marketing success with long-term growth.
Jenny Williamson | Oct 10, 2024 at 9:00 am ETDrive exponential growth by facilitating cohesion between marketing data and the development of high-level business strategy.
Jenny Williamson | Jul 1, 2024 at 8:00 am ETUse keyword analysis, auction monitoring and conversion path tracking to identify untapped opportunities within your PPC campaigns.
Jenny Williamson | May 6, 2024 at 8:00 am ETDiscover how PPC ads can support talent acquisition, help your company capture passive candidates and stand out as an employer of choice.
Jenny Williamson | Sep 8, 2023 at 9:00 am ET