Jessica Bowman

Jessica is the In House SEO Adviser for Search Engine Land and a member of the programming team for SMX events. She is the founder and owner of, a company on a mission to make in house SEO simpler. She is a leading advocate of in house SEO, and started in house SEO programs at Enterprise Rent-A-Car, and Yahoo! Inc.


Not Everyone Has The Aptitude For SEO

Large companies with many divisions have many SEO opportunities, yet also many challenges. One of the first things I do when consulting with...


In-house SEOs: Put On Your Detective Hat

When you’re an in-house SEO, much of your success is dependent on the information you dig up and how you use it. “I feel like a...


Outsourcing To Increase SEO Throughput

Even with budgets getting tightened, your SEO program may be kicking, but the head count you requested to keep the program moving upward may not get...


Do You Need SEO Standards For Your Company?

The debate on the need for SEO standards continues, with no clear industry-wide consensus. Without a doubt, however, your company should have SEO...


Protect Your Employees, Online

Have you ever checked out what people are saying about your brand on blogs and on photo-sharing sites such as Yahoo’s Flickr or Google’s...