A year in review: Search Engine Land’s top 10 columns of 2016
Which topics drew the most attention within the search industry this year? From infographics to quizzes to advice, our top 10 columns of the year...
Jessica Thompson
Jessica Thompson is Features Editor at Search Engine Land, Marketing Land and MarTech Today. She is a well-rounded digital media enthusiast with a keen interest in all things Internet marketing. Jessica earned her B.A. in English from Drew University and has since gone on to fill a wide variety of roles over the course of her career, including web designer, copywriter, editor, SEO consultant, online marketing specialist and marketing manager. Most recently, she worked at Advance Digital, where she conducted digital optimization training for journalists and provided high-level SEO and social media recommendations for 12 major regional news websites, including NJ.com.
Organic Search Party: Our Top SEO Columns of 2016
Which stories got the SEO community fired up this year? Check out Search Engine Land's top "All Things SEO" and "Link Week" columns of 2016 to find...
SEM’s legit: Our top paid search columns of 2016
Expanded text ads, the removal of the right rail in SERPs, and many other changes dominated the PPC world this past year. Read on to see Search...
Eat Local: Our Top 10 Local Search Columns of 2016
Hungry for some good local SEO content? Satisfy your hunger with Search Engine Land's 10 most popular local search columns of the...
A Year In Review: Search Engine Land’s Top 10 Columns Of 2015
Which columns truly captivated our readers this year? We conclude our year-in-review series by highlighting our most widely read columns of...
Organic Food For Thought: Our Top All Things SEO Columns For 2015
What types of content were search engine optimization (SEO) professionals hungry for this past year? Our most read SEO columns covered topics ranging...
PPC Paydirt: Check Out Our Top Paid Search Columns Of 2015!
From retargeting tactics to time-saving AdWords scripts, our top SEM columns from the past year covered a diverse range of topics. Check them...
Authoritative Links: Search Engine Land’s 10 Top Link Week Columns Of 2015
Though naysayers continue to predict the death of link building, it's still going strong. Check out our most widely read link building columns from...
Locally Sourced: Search Engine Land’s Top 10 Local Search Columns Of 2015
What aspects of local SEO captured readers' interest this year? From tactical guides to mistakes to avoid, here are the year's most widely read local...
Search Engine Land’s Top 10 Columns Of 2014
New Year’s Eve is typically regarded as a time of reflection — and so, in the spirit of being appropriately festive, we here at Search...
All Things SEO: Our Top 10 Organic Search Columns For 2014
All Things SEO is by far our most widely read column here on Search Engine Land, and our columnists have worked hard all year to provide a wide...
Quality (Score) PPC Content: Our Top 10 Paid Search Columns For 2014
This past year brought many developments in search engine marketing (SEM), and our Paid Search columnists provided insights, tips and advice for...
Mapping It Out: Our Top 10 Local Search Columns For 2014
Consumers have grown increasingly reliant on the web for discovering local businesses and determining which ones to patronize. In fact, a survey...
Useful Links For Link Builders: Our Top 10 Link Week Columns For 2014
When Google’s head of webspam, Matt Cutts, kicked off 2014 by denouncing guest blogging as a link building strategy, link builders knew they...
Getting Down To Business: Our Top 10 B2B Search Marketing Columns For 2014
Business-to-business (B2B) search marketers are in a challenging position. New search features are often geared towards the business-to-consumer...
Top Search Marketing Columns of 2013
This past year saw many exciting changes in the world of search. From the birth of Enhanced Campaigns and Hummingbird to the death of the Keyword...
Year Of The Hummingbird: Our Top SEO Columns Of 2013
Our All Things SEO column covers a wide range of topics within the realm of organic search, and this past year saw no dearth of material for our...
Enhanced Campaigns & More: Our Top Paid Search Columns Of 2013
Paid search has long been a staple of Internet marketing, yet the SEM landscape continues to evolve at what seems a lightning-fast pace year after...
Link Building 2013: Looking Back At This Year’s Top Link Week Columns
With each passing year, search engine algorithms grow increasingly sophisticated in their ability to identify (and penalize) spammy links. Among...
Checking In: Our Top Local Search Columns Of 2013
As more and more small and medium-sized businesses (SMBs) venture into the digital marketing arena, they are quickly recognizing the importance of...
