SEO Ranking Factors in 2017: What’s Important and What’s Not
What are the most crucial search engine ranking factors these days? Panelists at SMX East discussed their findings and provided practical advice for putting this data into action.
Identify traffic-stealing competitors
Find untapped keyword opportunities
Create content that ranks higher
Jessica Thompson was Features Editor at Search Engine Land, MarTech and MarTech Today. She is a well-rounded digital media enthusiast with a keen interest in all things Internet marketing. Jessica earned her B.A. in English from Drew University and has since gone on to fill a wide variety of roles over the course of her career, including web designer, copywriter, editor, SEO consultant, online marketing specialist and marketing manager. Most recently, she worked at Advance Digital, where she conducted digital optimization training for journalists and provided high-level SEO and social media recommendations for 12 major regional news websites, including NJ.com.
What are the most crucial search engine ranking factors these days? Panelists at SMX East discussed their findings and provided practical advice for putting this data into action.
Jessica Thompson | Oct 25, 2017 at 1:20 pm ETHungry for some good local SEO content? Satisfy your hunger with Search Engine Land's 10 most popular local search columns of the year.
Jessica Thompson | Dec 27, 2016 at 9:50 am ETPaid search has long been a staple of Internet marketing, yet the SEM landscape continues to evolve at what seems a lightning-fast pace year after year. This past year was no exception, as 2013 brought with it a host of changes for paid search marketers. The most notable of these changes was arguably Google’s announcement […]
Jessica Thompson | Dec 30, 2013 at 9:00 am ET