A year in review: Search Engine Land’s top 10 columns of 2017
We conclude our year-in-review series by calling out our most popular columns of 2017, which covered subjects ranging from technical SEO tips to...
Jessica Thompson
Jessica Thompson is Features Editor at Search Engine Land, Marketing Land and MarTech Today. She is a well-rounded digital media enthusiast with a keen interest in all things Internet marketing. Jessica earned her B.A. in English from Drew University and has since gone on to fill a wide variety of roles over the course of her career, including web designer, copywriter, editor, SEO consultant, online marketing specialist and marketing manager. Most recently, she worked at Advance Digital, where she conducted digital optimization training for journalists and provided high-level SEO and social media recommendations for 12 major regional news websites, including NJ.com.
Going organic: Our top SEO columns of 2017
Search engine optimization saw another exciting year as readers consumed content on everything from video optimization tips to research on the latest...
PPC insights: Our top SEM columns of 2017
2017 marked yet another eventful year for the SEM industry, and there was no shortage of great content to guide readers through it. See which topics...
Mind your business: Our top local search columns of 2017
Search Engine Land's most widely read local search columns from 2017 covered a wide range of topics, from algorithm updates and new Google My...
SEO Ranking Factors in 2017: What’s Important and What’s Not
What are the most crucial search engine ranking factors these days? Panelists at SMX East discussed their findings and provided practical advice for...
A year in review: Search Engine Land’s top 10 columns of 2016
Which topics drew the most attention within the search industry this year? From infographics to quizzes to advice, our top 10 columns of the year...
Organic Search Party: Our Top SEO Columns of 2016
Which stories got the SEO community fired up this year? Check out Search Engine Land's top "All Things SEO" and "Link Week" columns of 2016 to find...
SEM’s legit: Our top paid search columns of 2016
Expanded text ads, the removal of the right rail in SERPs, and many other changes dominated the PPC world this past year. Read on to see Search...
Eat Local: Our Top 10 Local Search Columns of 2016
Hungry for some good local SEO content? Satisfy your hunger with Search Engine Land's 10 most popular local search columns of the...
A Year In Review: Search Engine Land’s Top 10 Columns Of 2015
Which columns truly captivated our readers this year? We conclude our year-in-review series by highlighting our most widely read columns of...
Organic Food For Thought: Our Top All Things SEO Columns For 2015
What types of content were search engine optimization (SEO) professionals hungry for this past year? Our most read SEO columns covered topics ranging...
PPC Paydirt: Check Out Our Top Paid Search Columns Of 2015!
From retargeting tactics to time-saving AdWords scripts, our top SEM columns from the past year covered a diverse range of topics. Check them...
Authoritative Links: Search Engine Land’s 10 Top Link Week Columns Of 2015
Though naysayers continue to predict the death of link building, it's still going strong. Check out our most widely read link building columns from...
Locally Sourced: Search Engine Land’s Top 10 Local Search Columns Of 2015
What aspects of local SEO captured readers' interest this year? From tactical guides to mistakes to avoid, here are the year's most widely read local...
Search Engine Land’s Top 10 Columns Of 2014
New Year’s Eve is typically regarded as a time of reflection — and so, in the spirit of being appropriately festive, we here at Search...
All Things SEO: Our Top 10 Organic Search Columns For 2014
All Things SEO is by far our most widely read column here on Search Engine Land, and our columnists have worked hard all year to provide a wide...
Quality (Score) PPC Content: Our Top 10 Paid Search Columns For 2014
This past year brought many developments in search engine marketing (SEM), and our Paid Search columnists provided insights, tips and advice for...
Mapping It Out: Our Top 10 Local Search Columns For 2014
Consumers have grown increasingly reliant on the web for discovering local businesses and determining which ones to patronize. In fact, a survey...
Useful Links For Link Builders: Our Top 10 Link Week Columns For 2014
When Google’s head of webspam, Matt Cutts, kicked off 2014 by denouncing guest blogging as a link building strategy, link builders knew they...
Getting Down To Business: Our Top 10 B2B Search Marketing Columns For 2014
Business-to-business (B2B) search marketers are in a challenging position. New search features are often geared towards the business-to-consumer...
