A year in review: Search Engine Land’s top 10 columns of 2017
We conclude our year-in-review series by calling out our most popular columns of 2017, which covered subjects ranging from technical SEO tips to local search updates and more.
Jessica Thompson was Features Editor at Search Engine Land, MarTech and MarTech Today. She is a well-rounded digital media enthusiast with a keen interest in all things Internet marketing. Jessica earned her B.A. in English from Drew University and has since gone on to fill a wide variety of roles over the course of her career, including web designer, copywriter, editor, SEO consultant, online marketing specialist and marketing manager. Most recently, she worked at Advance Digital, where she conducted digital optimization training for journalists and provided high-level SEO and social media recommendations for 12 major regional news websites, including NJ.com.
Going organic: Our top SEO columns of 2017
Search engine optimization saw another exciting year as readers consumed content on everything from video optimization tips to research on the latest ranking factors.
PPC insights: Our top SEM columns of 2017
2017 marked yet another eventful year for the SEM industry, and there was no shortage of great content to guide readers through it. See which topics were most popular with Search Engine Land's PPC community in our top 10 paid search columns of the year.
Mind your business: Our top local search columns of 2017
Search Engine Land's most widely read local search columns from 2017 covered a wide range of topics, from algorithm updates and new Google My Business features to Facebook's local search capabilities.
SEO Ranking Factors in 2017: What’s Important and What’s Not
What are the most crucial search engine ranking factors these days? Panelists at SMX East discussed their findings and provided practical advice for putting this data into action.
A year in review: Search Engine Land’s top 10 columns of 2016
Which topics drew the most attention within the search industry this year? From infographics to quizzes to advice, our top 10 columns of the year covered all the bases.
Organic Search Party: Our Top SEO Columns of 2016
Which stories got the SEO community fired up this year? Check out Search Engine Land's top "All Things SEO" and "Link Week" columns of 2016 to find out!
SEM’s legit: Our top paid search columns of 2016
Expanded text ads, the removal of the right rail in SERPs, and many other changes dominated the PPC world this past year. Read on to see Search Engine Land's most popular paid search columns of 2016.
Eat Local: Our Top 10 Local Search Columns of 2016
Hungry for some good local SEO content? Satisfy your hunger with Search Engine Land's 10 most popular local search columns of the year.
A Year In Review: Search Engine Land’s Top 10 Columns Of 2015
Which columns truly captivated our readers this year? We conclude our year-in-review series by highlighting our most widely read columns of 2015.
Organic Food For Thought: Our Top All Things SEO Columns For 2015
What types of content were search engine optimization (SEO) professionals hungry for this past year? Our most read SEO columns covered topics ranging from Google developments to JavaScript crawling to mobile search — and more!
PPC Paydirt: Check Out Our Top Paid Search Columns Of 2015!
From retargeting tactics to time-saving AdWords scripts, our top SEM columns from the past year covered a diverse range of topics. Check them out!
Authoritative Links: Search Engine Land’s 10 Top Link Week Columns Of 2015
Though naysayers continue to predict the death of link building, it's still going strong. Check out our most widely read link building columns from the past year.
Locally Sourced: Search Engine Land’s Top 10 Local Search Columns Of 2015
What aspects of local SEO captured readers' interest this year? From tactical guides to mistakes to avoid, here are the year's most widely read local search columns.
Search Engine Land’s Top 10 Columns Of 2014
New Year’s Eve is typically regarded as a time of reflection — and so, in the spirit of being appropriately festive, we here at Search Engine Land would like to take a moment to reflect back upon the industry’s most significant moments of 2014. Animals whose names begin with “P” were popular this year. We […]
All Things SEO: Our Top 10 Organic Search Columns For 2014
All Things SEO is by far our most widely read column here on Search Engine Land, and our columnists have worked hard all year to provide a wide variety of helpful SEO content for our readers. While many in the organic search community turned to these industry experts for their insights regarding major SEO developments this year […]
Quality (Score) PPC Content: Our Top 10 Paid Search Columns For 2014
This past year brought many developments in search engine marketing (SEM), and our Paid Search columnists provided insights, tips and advice for adapting to these various changes. Search marketers briefly panicked when Google announced in April that it would be removing search query data from ad click referrer strings, fearing that this would mean the loss […]
Mapping It Out: Our Top 10 Local Search Columns For 2014
Consumers have grown increasingly reliant on the web for discovering local businesses and determining which ones to patronize. In fact, a survey conducted by BrightLocal earlier this year revealed that 88% of consumers trust online reviews as much as personal recommendations, underscoring the need for businesses to build and optimize an online presence. Local business owners and search marketers responded […]
Useful Links For Link Builders: Our Top 10 Link Week Columns For 2014
When Google’s head of webspam, Matt Cutts, kicked off 2014 by denouncing guest blogging as a link building strategy, link builders knew they were going to be in for an interesting year. And indeed they were right. We saw major brands like Expedia and eBay get hit with manual penalties, and many speculated that these were related […]
Getting Down To Business: Our Top 10 B2B Search Marketing Columns For 2014
Business-to-business (B2B) search marketers are in a challenging position. New search features are often geared towards the business-to-consumer (B2C) sector, and much of the literature on best practices and cutting edge search strategies tends to be B2C focused as well. Luckily, a number of industry veterans were generous enough to share their knowledge and expertise with Search Engine Land’s readership over […]
Top Search Marketing Columns of 2013
This past year saw many exciting changes in the world of search. From the birth of Enhanced Campaigns and Hummingbird to the death of the Keyword Tool and keyword referral data, search marketers of all stripes have had to make quite a few adjustments to their daily routines and long-term strategies. While the editorial staff […]
Year Of The Hummingbird: Our Top SEO Columns Of 2013
Our All Things SEO column covers a wide range of topics within the realm of organic search, and this past year saw no dearth of material for our columnists. Perhaps one of the most widely discussed issues within the SEO community in 2013 was the loss of keyword referral data, as Google moved to encrypt […]
Enhanced Campaigns & More: Our Top Paid Search Columns Of 2013
Paid search has long been a staple of Internet marketing, yet the SEM landscape continues to evolve at what seems a lightning-fast pace year after year. This past year was no exception, as 2013 brought with it a host of changes for paid search marketers. The most notable of these changes was arguably Google’s announcement […]
Link Building 2013: Looking Back At This Year’s Top Link Week Columns
With each passing year, search engine algorithms grow increasingly sophisticated in their ability to identify (and penalize) spammy links. Among other things, this year marked the fourth and fifth releases of Google’s spam-filtering Penguin update (Penguin 2.0 and 2.1, respectively). Additionally, many link building tactics that were once considered legitimate were unceremoniously moved to the “spam” […]
Checking In: Our Top Local Search Columns Of 2013
As more and more small and medium-sized businesses (SMBs) venture into the digital marketing arena, they are quickly recognizing the importance of being visible within local search results. This past year saw the official launch of Google’s Knowledge Graph Carousel for local search results, creating a more visually pleasing user experience for searchers. Additionally, Google continued […]