Jessica Thompson

Jessica Thompson was Features Editor at Search Engine Land, MarTech and MarTech Today. She is a well-rounded digital media enthusiast with a keen interest in all things Internet marketing. Jessica earned her B.A. in English from Drew University and has since gone on to fill a wide variety of roles over the course of her career, including web designer, copywriter, editor, SEO consultant, online marketing specialist and marketing manager. Most recently, she worked at Advance Digital, where she conducted digital optimization training for journalists and provided high-level SEO and social media recommendations for 12 major regional news websites, including NJ.com.

PPC

PPC insights: Our top SEM columns of 2017

2017 marked yet another eventful year for the SEM industry, and there was no shortage of great content to guide readers through it. See which topics were most popular with Search Engine Land's PPC community in our top 10 paid search columns of the year.

Google Algorithm Updates

Search Engine Land’s Top 10 Columns Of 2014

New Year’s Eve is typically regarded as a time of reflection — and so, in the spirit of being appropriately festive, we here at Search Engine Land would like to take a moment to reflect back upon the industry’s most significant moments of 2014. Animals whose names begin with “P” were popular this year. We […]

Google Ads

Quality (Score) PPC Content: Our Top 10 Paid Search Columns For 2014

This past year brought many developments in search engine marketing (SEM), and our Paid Search columnists provided insights, tips and advice for adapting to these various changes. Search marketers briefly panicked when Google announced in April that it would be removing search query data from ad click referrer strings, fearing that this would mean the loss […]

Google Analytics

Mapping It Out: Our Top 10 Local Search Columns For 2014

Consumers have grown increasingly reliant on the web for discovering local businesses and determining which ones to patronize. In fact, a survey conducted by BrightLocal earlier this year revealed that 88% of consumers trust online reviews as much as personal recommendations, underscoring the need for businesses to build and optimize an online presence. Local business owners and search marketers responded […]

Amazon

Getting Down To Business: Our Top 10 B2B Search Marketing Columns For 2014

Business-to-business (B2B) search marketers are in a challenging position. New search features are often geared towards the business-to-consumer (B2C) sector, and much of the literature on best practices and cutting edge search strategies tends to be B2C focused as well. Luckily, a number of industry veterans were generous enough to share their knowledge and expertise with Search Engine Land’s readership over […]