Contributor

Justin Freid

About Justin Freid

Justin Freid is a digital marketing veteran with over 12 years of experience helping some of the largest brands in the world leverage the digital landscape to connect with their target audiences. Currently leading the SEM, SEO and social media teams at CMI Media, a WPP Health and Wellness Company, Justin helps pharmaceutical companies create and execute digital strategies. With experience in industries such as finance, insurance, pharmaceuticals and CPG, Justin brings a unique approach to clients digital strategies. His expertise across all facets of digital marketing creates an interconnectivity between efforts, leading customers further along down the conversion funnel.

Justin Freid's latest articles

Google Ads

Creating a B2B and B2C overlap strategy

How should you structure paid search accounts when your targets include both businesses and consumers? Columnist Justin Freid discusses how to develop an 'overlap strategy.'

Justin Freid | Nov 2, 2017 at 2:33 pm ET

Content

What marketers need to know about addressable TV and OLV

As the population ages, the folks with the spending power are more likely to watch TV in non-traditional ways. Contributor Justin Freid explains how marketers can tap into this audience with online video and addressable TV.

Justin Freid | Jul 17, 2017 at 10:31 am ET

Paid social

Using search and social to support TV advertising

Are you investing in TV advertising? Columnist Justin Fried explains how search and social can work in together to help capture consumers activated by your television ads.

Justin Freid | May 18, 2017 at 10:42 am ET

SEO

How AI will shape the future of search

Artificial intelligence is changing the way users access information online. Columnist Justin Freid discusses where the trends are heading and what this might mean for search marketers.

Justin Freid | Mar 23, 2017 at 1:30 pm ET

Google Ads

The essential guide to pharma SEM

Columnist Justin Freid explains the basics of getting your PPC campaigns up and running in the highly regulated industry of prescription drug advertising.

Justin Freid | Jan 26, 2017 at 12:21 pm ET