Creating a B2B and B2C overlap strategy
How should you structure paid search accounts when your targets include both businesses and consumers? Columnist Justin Freid discusses how to develop an 'overlap strategy.'
Justin Freid is a digital marketing veteran with over 12 years of experience helping some of the largest brands in the world leverage the digital landscape to connect with their target audiences. Currently leading the SEM, SEO and social media teams at CMI Media, a WPP Health and Wellness Company, Justin helps pharmaceutical companies create and execute digital strategies. With experience in industries such as finance, insurance, pharmaceuticals and CPG, Justin brings a unique approach to clients digital strategies. His expertise across all facets of digital marketing creates an interconnectivity between efforts, leading customers further along down the conversion funnel.
How should you structure paid search accounts when your targets include both businesses and consumers? Columnist Justin Freid discusses how to develop an 'overlap strategy.'Justin Freid | Nov 2, 2017 at 2:33 pm ET
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