Are your PPC landing pages failing to convert, despite getting great traffic? Columnist Khalid Saleh explains why your landing page copy might be to blame — and how you can fix it.
You may be using Google Analytics, but are you using it to its full potential? Contributor Khalid Saleh lays out 7 key reports with which every marketer should be familiar.Khalid Saleh | May 30, 2016 at 12:03 pm ET
Five years ago, few people paid any attention to conversion rate optimization. Today, everyone is jumping on the conversion optimization bandwagon. I believe that there were two main factors that changed search marketers perceived value of conversion optimization: Google Website Optimizer. In October 2006 Google announced the release of its website testing tool, Google Website […]Khalid Saleh | Jan 21, 2010 at 2:17 pm ET
The importance and impact of online testing on your conversion rates cannot be understated. Yet as powerful as testing can be, it is a double-edged sword that can actually set you back if you are not careful. Poorly designed tests can take years to complete, and even worse, they might not provide concrete insights to […]Khalid Saleh | Oct 13, 2009 at 1:18 pm ET