Khalid Saleh is the CEO and cofounder of Invesp, a leading provider of conversion optimization software and services. In the summer of 2016 he will launch FigPii, the first and only comprehensive conversion rate optimization tool. A recognized expert of marketing strategy, he has presented at marketing conferences across the globe. Khalid has been a frequent guest in key media outlets, including CNN, BBC, SKY, France 24, MSNBC, New York Times, National Public Radio, and more.
Are your PPC landing pages failing to convert, despite getting great traffic? Columnist Khalid Saleh explains why your landing page copy might be to...
You may be using Google Analytics, but are you using it to its full potential? Contributor Khalid Saleh lays out 7 key reports with which every...
Five years ago, few people paid any attention to conversion rate optimization. Today, everyone is jumping on the conversion optimization bandwagon. I...
The importance and impact of online testing on your conversion rates cannot be understated. Yet as powerful as testing can be, it is a double-edged...
