Kirk is the owner of ZATO, his Paid Search PPC micro-agency of experts, and has been working in Digital Marketing since 2009. He has been named one of the Top 25 Most Influential PPCers in the world by PPC Hero for 3 years in a row, and has written articles for many industry publications. He is one of the hosts of the weekly #PPCChat on Twitter, as well as an avid conference speaker, having traveled across the US and UK to talk about Paid Search (especially Shopping Ads). Kirk currently resides in Billings, Montana with his wife, five children, and little sleep.