It’s time to de-frenzy PPC
PPC work doesn't have to mean late-night, last-minute urgent client requests. Learn the seven causes of PPC frenzy and how to avoid them.
Contributor
Kirk Williams's latest articles
Are you showing Gmail ads to customers who have unsubscribed?
Running Discovery, Smart Shopping, or Performance Max campaigns? Want to avoid hearing from angry customers? Then read this.
The concerning future of the resilient keyword
It's time to rethink the role of the PPC keyword based on changes in user search behavior.
This decade’s most important marketing question: What data rights do advertisers possess?
Google's move to reduce advertisers' visibility into search terms reporting raises big questions about data access in the age of automation.
Digital advertising is not the dot com bubble, improper attribution is
The real problem in paid search right now is our belief that we can track everything.
Shopping ads for the small budget: Here’s what to expect in 2019
This year may (finally) see the end of feeds, but we can also expect an increasing adoption of smart shopping campaigns and more advanced bidding strategies with Bing Ads for smaller budgets.
The great account structure debate at SMX West 2016
How should you structure your paid search campaigns? Contributor Kirk Williams recaps an SMX session in which three seasoned veterans shared their preferred methods.
A Step-By-Step Guide To Query-Level Bidding In Google Shopping
Columnist Kirk Williams walks you through how to adopt an increasingly-popular -- though somewhat complicated -- bidding strategy.