It’s time to de-frenzy PPC
PPC work doesn't have to mean late-night, last-minute urgent client requests. Learn the seven causes of PPC frenzy and how to avoid them.
Kirk is the owner of ZATO, his micro-agency focused solely on Paid Search Advertising, and has been working in Digital Marketing since 2009. He has been named one of the Top 25 Most Influential PPCers in the world by PPC Hero the past 5 years in a row, and is known for his e-commerce PPC articles across various industry publications. Pre-COVID, he was an international conference speaker presenting on all things Paid Search (especially Shopping Ads) around the world but now sticks to podcasts and online conferences to share his latest tips on Google Shopping Ads. Kirk currently resides in Billings, MT with his wife, 5 children, Trek bikes, Taylor guitar, books, and little sleep.
PPC work doesn't have to mean late-night, last-minute urgent client requests. Learn the seven causes of PPC frenzy and how to avoid them.Kirk Williams | Sep 12, 2022 at 10:00 am ET
Running Discovery, Smart Shopping, or Performance Max campaigns? Want to avoid hearing from angry customers? Then read this.Kirk Williams | Feb 4, 2022 at 4:47 pm ET
It's time to rethink the role of the PPC keyword based on changes in user search behavior.Kirk Williams | Apr 8, 2021 at 10:00 am ET
Google's move to reduce advertisers' visibility into search terms reporting raises big questions about data access in the age of automation.Kirk Williams | Sep 17, 2020 at 8:58 am ET
The real problem in paid search right now is our belief that we can track everything.Kirk Williams | Nov 20, 2019 at 8:00 am ET
This year may (finally) see the end of feeds, but we can also expect an increasing adoption of smart shopping campaigns and more advanced bidding strategies with Bing Ads for smaller budgets.Kirk Williams | Jan 2, 2019 at 8:15 am ET
How should you structure your paid search campaigns? Contributor Kirk Williams recaps an SMX session in which three seasoned veterans shared their preferred methods.Kirk Williams | Mar 8, 2016 at 12:45 pm ET
Columnist Kirk Williams walks you through how to adopt an increasingly-popular -- though somewhat complicated -- bidding strategy.Kirk Williams | Sep 3, 2015 at 9:22 am ET