Contributor

Kirk Williams

About Kirk Williams

Kirk is the owner of ZATO, his micro-agency focused solely on Paid Search Advertising, and has been working in Digital Marketing since 2009. He has been named one of the Top 25 Most Influential PPCers in the world by PPC Hero the past 5 years in a row, and is known for his e-commerce PPC articles across various industry publications. Pre-COVID, he was an international conference speaker presenting on all things Paid Search (especially Shopping Ads) around the world but now sticks to podcasts and online conferences to share his latest tips on Google Shopping Ads. Kirk currently resides in Billings, MT with his wife, 5 children, Trek bikes, Taylor guitar, books, and little sleep.

Kirk Williams's latest articles

Leadership and management

It’s time to de-frenzy PPC

PPC work doesn't have to mean late-night, last-minute urgent client requests. Learn the seven causes of PPC frenzy and how to avoid them.

Kirk Williams | Sep 12, 2022 at 10:00 am ET

PPC

Are you showing Gmail ads to customers who have unsubscribed?

Running Discovery, Smart Shopping, or Performance Max campaigns? Want to avoid hearing from angry customers? Then read this.

Kirk Williams | Feb 4, 2022 at 4:47 pm ET

PPC

The great account structure debate at SMX West 2016

How should you structure your paid search campaigns? Contributor Kirk Williams recaps an SMX session in which three seasoned veterans shared their preferred methods.

Kirk Williams | Mar 8, 2016 at 12:45 pm ET