GA4 brings new and familiar concepts to the future of analytics
Although Google Analytics 4 is a brand new platform that may look and feel different, not everything is unfamiliar.
Krista Seiden is the principal digital analytics consultant and chief instructor with KS Digital, an analytics consultancy she founded in 2019, helping businesses make the most of their investments in digital marketing and analytics. Previously, Krista was VP, product marketing and growth at Quantcast. Prior to that, she was at Google for nearly 7 years, where she led product management efforts across the Google Marketing Platform and served as the external evangelist for the Google Analytics suite of products. Krista is a keynote speaker, practitioner, writer on Analytics and Optimization, and passionate supporter of #WomenInAnalytics. You can learn more about Krista and KS Digital over at KS Digital.
Google Analytics 4: A guide to the Traffic Acquisition Report
Learn how to access traffic acquisition data in GA4 in a few easy clicks, then how to go deeper by slicing and dicing that data.
Why you should give Google Analytics 4 a chance
There are a lot of big and valid complaints about Google Analytics 4. But you should go all-in. Here's why.
How to make a GA4 landing page report in 10 easy steps
The Landing Page report. Universal Analytics has it. GA4 does not. But you can make it! This article will show you how.