The trouble with ‘Fred’
Columnist Kristine Schachinger argues that Google's shift towards less transparency with SEOs and webmasters isn't beneficial to anyone -- even Google.
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Kristine Schachinger's latest articles
How to stop worrying about Google updates
Google is providing less information about algorithm updates these days, leaving SEOs scrambling for answers every time they experience a huge drop in traffic. But columnist Kristine Schachinger believes that all this panic is unnecessary. Read on to learn why.
Images: Your easiest page speed win
Page speed is important for both rankings and user experience, yet columnist Kristine Schachinger notes that many companies are missing an easy opportunity to improve in this area: image optimization.
5 ways ads are killing your site (& SEO)
We often don't consider the impact our website's ads could have on organic search visibility, but columnist Kristine Schachinger explains why too many ads can be a bad thing for users and search engines alike.
Google ch-ch-ch-changes. How they’re affecting publishers and SEOs
Is Google's relationship with publishers and SEOs deteriorating? Columnist Kristine Schachinger discusses the state of this long-standing love-hate relationship and shares her thoughts on what this might mean for all concerned.
How RankBrain Changes Entity Search
Columnist Kristine Schachinger provides a handy primer on entity search, explaining how it works and how Google is using its RankBrain machine learning system to make it better.
4 Reasons Organic Search Is Better
Getting traffic from paid advertising and social sites is wonderful -- but not if it results in the neglect of your organic efforts, argues columnist Kristine Schachinger.
The Growth Of Mobile: Do We Need Some Perspective?
Mobile has grown significantly in recent years, with Google now saying that mobile search has surpassed desktop search. But columnist Kristine Schachinger questions the wisdom of blindly adopting a "mobile first" mindset.