The trouble with ‘Fred’
Columnist Kristine Schachinger argues that Google's shift towards less transparency with SEOs and webmasters isn't beneficial to anyone -- even Google.
Kristine Schachinger has 17 years digital experience including a focus on website design and implementation, accessibility standards and all aspects of website visibility involving SEO, social media and strategic planning. She additionally specializes in site health auditing, site forensics, technical SEO and site recovery planning especially when involving Google algorithms such as Penguin and Panda. Her seventeen years in design and development and eight years in online marketing give her a depth and breadth of understanding that comes from a broad exposure to not only digital marketing, but the complete product lifecycle along with the underlying technology and processes. She is a well known speaker, author and can be found on LinkedIn, Google+ and Twitter.
Columnist Kristine Schachinger argues that Google's shift towards less transparency with SEOs and webmasters isn't beneficial to anyone -- even Google.Kristine Schachinger | Sep 29, 2017 at 10:54 am ET
Google is providing less information about algorithm updates these days, leaving SEOs scrambling for answers every time they experience a huge drop in traffic. But columnist Kristine Schachinger believes that all this panic is unnecessary. Read on to learn why.Kristine Schachinger | Jun 9, 2017 at 11:04 am ET
Page speed is important for both rankings and user experience, yet columnist Kristine Schachinger notes that many companies are missing an easy opportunity to improve in this area: image optimization.Kristine Schachinger | Apr 21, 2017 at 10:22 am ET
We often don't consider the impact our website's ads could have on organic search visibility, but columnist Kristine Schachinger explains why too many ads can be a bad thing for users and search engines alike.Kristine Schachinger | Sep 8, 2016 at 9:54 am ET
Is Google's relationship with publishers and SEOs deteriorating? Columnist Kristine Schachinger discusses the state of this long-standing love-hate relationship and shares her thoughts on what this might mean for all concerned.Kristine Schachinger | Mar 17, 2016 at 10:54 am ET
Columnist Kristine Schachinger provides a handy primer on entity search, explaining how it works and how Google is using its RankBrain machine learning system to make it better.Kristine Schachinger | Oct 29, 2015 at 9:31 am ET
Getting traffic from paid advertising and social sites is wonderful -- but not if it results in the neglect of your organic efforts, argues columnist Kristine Schachinger.Kristine Schachinger | Sep 9, 2015 at 9:23 am ET
Mobile has grown significantly in recent years, with Google now saying that mobile search has surpassed desktop search. But columnist Kristine Schachinger questions the wisdom of blindly adopting a "mobile first" mindset.Kristine Schachinger | Jul 8, 2015 at 11:09 am ET