Laura Collins

Laura Collins is Head of Paid Social at UK-based paid media agency, Merkle|Periscopix. In her six years in digital marketing, she has acquired in-depth knowledge of Facebook, Twitter, AdWords, and several other platforms. She has managed accounts across a range of sectors with a specialization in finance & retail. Laura is a regular contributor to Marketing Land and a familiar face on the London speaker circuit.

Custom Columns: Your Data, Your Way

Google launched Custom Columns for AdWords back in December, but many paid search marketers aren't utilizing them yet. Contributor Laura Collins...

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