Laura Collins

Laura Collins

Laura Collins is Head of Paid Social at UK-based paid media agency, Merkle|Periscopix. In her six years in digital marketing, she has acquired in-depth knowledge of Facebook, Twitter, AdWords, and several other platforms. She has managed accounts across a range of sectors with a specialization in finance & retail. Laura is a regular contributor to MarTech and a familiar face on the London speaker circuit.

Google

Custom Columns: Your Data, Your Way

Google launched Custom Columns for AdWords back in December, but many paid search marketers aren't utilizing them yet. Contributor Laura Collins discusses the benefits of this new feature and explains how to set it up.