Why separating brand and non-brand campaigns improves ROAS
Strong ROAS can mask where your budget goes. Here's how separating brand campaigns drives revenue growth and new customer acquisition.
Contributor
Maggie Humphrey's latest articles
How to revive overlooked ecommerce SKUs with Performance Max
When products stop getting traffic, they also stop building the signals Google needs to serve them. This automated approach breaks the cycle.
30-day vs. 7-day attribution in Google Ads: What the shorter window revealed
Overlapping attribution can inflate channel performance. Learn how tightening the window reduced overlap and increased ROAS 62%.
How to use Performance Max for high-value customer acquisition and retention
Set up high-value goals in PMax, avoid inflated ROAS, and improve tracking accuracy with clean data and smart segmentation.
The decline of ecommerce search ads: Are shopping campaigns to blame?
Traditional search ads are losing ground as Google doubles down on Shopping. Adjust your ecommerce advertising strategy before it's too late.
Google vision match vs. traditional search: Early insights on AI shopping tool
Odd results, big price gaps. This early look into Google’s AI shopping tool shows both the promise and the problems.