How to use Performance Max for high-value customer acquisition and retention
Set up high-value goals in PMax, avoid inflated ROAS, and improve tracking accuracy with clean data and smart segmentation.
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Maggie Humphrey's latest articles
The decline of ecommerce search ads: Are shopping campaigns to blame?
Traditional search ads are losing ground as Google doubles down on Shopping. Adjust your ecommerce advertising strategy before it's too late.
Google vision match vs. traditional search: Early insights on AI shopping tool
Odd results, big price gaps. This early look into Google’s AI shopping tool shows both the promise and the problems.