Martin Röttgerding
Contributor

Martin Röttgerding

Connect

About Martin Röttgerding

Martin is Head of SEA at the online marketing agency Bloofusion Germany. As a PPC geek, he loves to take things a bit further – by digging into the mechanisms of Google Ads, building tools, or doing cool things with data. He blogs regularly at the German Bloofusion Blog and infrequently at his advanced PPC blog PPC-Epiphany.com. He is best known for his Google Shopping segmentation strategy, the Quality Score Tracker script, and his work on Customized Ads. Martin has spoken at numerous conferences, including SMX and SMX Advanced, Marketing Festival, ADworld Experience and Heroconf.

Related topics

PPC
Content
Google Ads

Martin Röttgerding's latest articles

Get the newsletter search marketers rely on.

Topics

Our events

Semrush

About

Follow us

© 2025 Search Engine Land is a Trademark of Semrush Inc.

Third Door Media operates business-to-business media properties and produces events, including SMX. It is the publisher of Search Engine Land, the leading digital publication covering the latest search engine optimization (SEO) and pay-per-click (PPC) marketing news, trends and advice. The company headquarters is 800 Boylston Street, Suite 2475, Boston, MA USA 02199.