Martin is Head of SEA at the online marketing agency Bloofusion Germany. As a PPC geek, he loves to take things a bit further – by digging into the mechanisms of Google Ads, building tools, or doing cool things with data. He blogs regularly at the German Bloofusion Blog and infrequently at his advanced PPC blog PPC-Epiphany.com. He is best known for his Google Shopping segmentation strategy, the Quality Score Tracker script, and his work on Customized Ads. Martin has spoken at numerous conferences, including SMX and SMX Advanced, Marketing Festival, ADworld Experience and Heroconf.