Contributor

Matt Bowen

Director of Enterprise Acquisition & Strategy

Company

Logical Position

About Matt Bowen

Matt Bowen is the Director of Enterprise Acquisition & Strategy at Logical Position. Matt has spent 7 years managing Google Ads strategy for some of the largest firms in North America. He also runs strategy for Logical Position’s entire book of business which represents the largest agency client count in North America. Logical Position is a multi-time Google Premier Partner Award winner and Microsoft Channel Partner of the Year Award winner.

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Matt Bowen's latest articles

How-to-maximize-paid-search-for-SMBs

Google Ads for SMBs: How to maximize paid search success

Are big-brand PPC strategies wasting your SMB’s ad budget? Learn techniques to boost ROI for small business advertising.

Matt Bowen | Jan 10, 2025 at 9:00 am ET

How-to-combat-rising-CPCs-and-optimize-your-Google-Ads-ROI

How to combat rising CPCs and optimize your Google Ads ROI

Using this simple cap strategy on Google Ads lets you cut waste, optimize spend and maximize return on ad dollars.

Matt Bowen | Nov 15, 2024 at 8:00 am ET

Winning-the-2024-holiday-retail-season-A-macro-approach

Winning the 2024 holiday retail season: A macro approach

Prepare for a strong holiday season with actionable tips based on insights from past ecommerce trends and consumer behaviors.

Matt Bowen | Sep 30, 2024 at 8:00 am ET

Why-single-keyword-ad-groups-still-matter-in-2024

Why single keyword ad groups still matter in 2024

Delve into the debate over SKAGs vs. modern ad group structures and find out why SKAGs might still be your best bet for Google Ads success.

Matt Bowen | Jul 19, 2024 at 9:00 am ET

4-Performance-Max-segmentation-strategies-and-how-to-leverage-them

4 Performance Max segmentation strategies and how to leverage them

Learn the pros and cons of common Performance Max segmentation strategies, along with tips to determine the best approach for your account.

Matt Bowen | Jun 4, 2024 at 10:00 am ET

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