Upcycling traffic for other holidays and nurturing one-time buyers into loyalists are among the ways to recycle audiences for future success.
Just as you schedule campaigns, creating a cadence to evaluate channel strategies is vital to improving paid search results.Megan Taggart | Nov 9, 2018 at 2:00 pm ET
Revisiting your keyword research approach is essential to preparing for imminent match type changes. Here are some considerations for a successful keyword research strategy in a close-variant world.Megan Taggart | Sep 17, 2018 at 9:53 am ET
Contributor Megan Taggart recommends regularly auditing paid search accounts to assess the need for segmentation or aggregation which will bring value to your marketing programs.Megan Taggart | Aug 8, 2018 at 10:57 am ET
Contributor Megan Taggart explains how to incorporate a long-term ROI management approach strategy when inheriting, creating or optimizing a paid search account.Megan Taggart | Jun 26, 2018 at 10:45 am ET
Adopting cohort analyses is a powerful means to assess trends, retention and path to purchase. Contributor Megan Taggart explains how to implement the model in your paid search reporting.Megan Taggart | May 14, 2018 at 11:13 am ET